Cosmetic brand Kiehl's released a limited series of products that take care of mature skin, whose face became Ben Stiller. The advertising campaign of the new line was released simultaneously with the premiere of the comedy "Exemplary male 2", where the actor plays.
Rejuvenating pharmacy cosmetics, costing an average of $ 26 per item, is already available on sale.
Supermodel Man
The choice of the hero for advertising was not accidental, in the film Stiller tried on himself the image of a metrosexual and a podium star who cares about the beauty of his skin. That is why the start of the campaign was as relevant as it was at the time the picture was released.
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The rage of the LGBT community
After the presentation of the trailer "Exemplary Male 2", sexual minorities saw in the picture telling the adventures of the fashion model in the world of fashion industry, irony over themselves and called for a boycott of the tape. By the way, it only warmed up interest in the film.
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