Principles of marketing

Marketing is based on whales, more precisely on the principles that are its main laws, constituting a planet called marketing activities.

The essence and principles of marketing

The main and, perhaps, fundamental, is the principle of satisfying human needs. In other words, any company, guided by the principles of marketing , should produce something that will certainly be in demand among a large number of consumers. It will not be superfluous to note that it is in the last sentence that the very essence of this process is hidden.

The organization of any activity based on marketing laws is based on the following principles:

1. The requirements of potential customers are studied and analyzed, as a result of which tactics are developed, designed not only to adapt to their needs, but also to purposefully influence them.
2. Achieved the final result in the form of the most effective sales of products on the market. At the same time, everything should be done according to the well-thought-out sales volumes.
3. Each company, when making a business plan, should have a focus on long-term results. This suggests that special attention should be paid to the research of forecasters, the development of novelties.

Principles and types of marketing

Based on what is the existing demand, the following types of marketing are distinguished:

1. Counteracting . It occurs when the goods are produced from raw materials that can harm human health, which, in turn, is contrary to the interests of consumers. This is one of the few types of marketing, aimed not at increasing the demand for goods, but for reducing it or even eliminating it.
2. Conversion . It also happens that, for example, due to the fact that the product has long been out of fashion or it can find a budget and quality alternative, we receive a negative demand. In this case, a plan is developed that can cover the missing production volumes and the available losses.
3. Remarketing . There is a seasonal demand for these or other goods. In this situation, there is a search for opportunities that help to minimize fluctuations in demand.
4. Demarketing . In the principles of modern marketing, there is a place for such a concept. Thus, it is difficult for the manufacturer to satisfy an unusually high demand for his goods, as a result of which it is considered the most acceptable to raise prices for this product.
5. Developing . Something is created that can satisfy those buyers, for whom the main quality of products, those who are looking for an inexpensive option and at the same time a category of consumers who put fashionable design first.

Principles of marketing management

These principles are aimed at monitoring all sorts of programs aimed at preserving the beneficial relations of both supplier and consumer on both sides. To this it is worth adding not only the implementation of such control, but also its analysis, the development of further implementation. Strategies are being developed, the main goal of which is to find the consumer, and manage the very demand. In this case, do not forget about the need to improve the enterprise, changing pricing policy.

The principle of network marketing

The main principle of such marketing is that one of the parties is a company-producer of goods, the other is a person contracting with it. At the same time, any consumer can become its representative and all that is necessary for active prosperity in this system is the creation of new networks or levels that bring profit to both him and the company.