After a scandalous story with the commercial Pepsi, in which Kendall Jenner starred, the same trouble befell her colleague Karou Delevine, who advertises Rimmel mascara. Video with a supermodel is prohibited for display in the UK.
Dynamic movie
In the commercial, which was presented to consumers, Kara Delevin paints mascara on her fluffy and long eyelashes. At the same time, voice-overs says that the new Scandaleyes Reloaded mascara from Rimmel (as on the top model) will provide luxurious eyelashes thanks to the most effective brush that will protect from lumps and gluing while providing the ultimate volume and durability.
It would seem that the video has no subtext, everything is clear and without hints, but the British Bureau of Advertising Standards, called the Advertising Standards Authority, rejected advertising with Kara. Why?
Finished makeup
In the supervisory department believe that the eyelashes Delevin in the video look suspiciously beautiful. They believe that the creators of the video used techniques that exaggerated the effect of carcass, misleading buyers, namely false eyelashes and computer technology.
It is noteworthy that the advertising in the management drew attention after a complaint by one of the consumers. Obviously, the woman bought a beauty tool and, having not received the desired (fluffy eyelashes like that of Kara), she wrote where she should go.
Justified, Rimmel recognized the fact of using false eyelashes in the model, but they deny the abuse of post-production facilities.
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It is noteworthy that similar in 2010 happened with the advertisement of the brand of Dior brand with Natalie Portman. The video was also removed from the air after Britons' complaints. It is curious that after the Advertising Standard Authority passed a regulation prohibiting the use of any means in the advertising that make eyelashes longer than they actually are.