Frida Giannini - creative director of Gucci

The style of Gucci is always recognizable and modern. This tandem was able to create a talented woman - Frida Giannini (Frida Giannini). Her creative potential was revealed gradually and improved every day.

About Frida Giannini

A graduate of the Roman Academy of Fashion started her creative career in 1997. His talented manager and designer started his way to recognition and undeniable success in the fashion house Fendi. Then Frida Giannini headed the department of ready-made clothes. It is likely that her life would have developed otherwise, she did not start working with Gucci. The talented girl was invited to prepare a series of footwear for Gucci. Her writings did not remain in vain and after a couple of years the purposeful Frida managed the department of women's accessories.

Frida Giannini owns the idea of ​​handbags from Gucci. World-famous handbags "Flora" - the fruits of her work Original and catchy, they have become recognizable all over the world. Such pressure and potential allowed from the accessories department to move to work as a creative director.

Collection of clothes Gucci

Frida Giannini with the role of the creative director Gucci is at the highest level. With her arrival, the collection from Gucci got a completely new direction and climbed to a new qualitative level. As Frida perfected her style, new ideas and projects were born. The clothing became modern and unique, but retained the classic recognizable features of the brand.

So, the collection of Gucci women's casual wear of 2010 became very popular among admirers of a fashion house. The collection perfectly harmoniously intertwined classics and modern comfortable style. Frida herself in an interview said that the collection presented is very modern and even modern, but it retained all the foundations of the concept of classics.

Everyone knows that a very important point is the choice of a celebrity or model that will represent the collection. In this case, the creative director Gucci, Frida Giannini, intuition again failed. The face of the new collection was the singer Florence Welch. This woman is self-confident, has good taste and knows herself the price. She remains a woman in any situation. It is not surprising that the cooperation of two extraordinary creative personalities was crowned with incredible success. The success of the company largely depends not only on the talent and creativity of its creators, but also the ability to catch the "fashionable mood" and properly organize the work.