As soon as brands are not speculating, wishing to encourage the buyer to purchase their belongings - they hang the label of "eternal classics", call the product unique and much more. In the long run, many products are just dummies, and advertising is a well thought out marketing move.
However, there are a number of worthy products, the fashion for which is not subject to time. These include Ray Ban aviator glasses. What is the secret of the popularity of this model? Of course, this was promoted by an interesting story, which preceded the creation of glasses and an interesting drop-shaped shape, suitable for almost every type of person.
A bit of history: Rayban aviator glasses
The first aviators were issued by Bausch & Lomb. The success was so deafening that the creators registered a separate trading poppy in honor of the new model and named it Ray-Ban. The glasses were created at the request of the pilots, who, due to the characteristics of the profession, needed to protect their eyes from blinding sunlight. A great role in the creation of aviators was played by the pilot John McCready, who was prevented from sunlight by a record high. The creators provided glasses aviators with a number of useful properties:
- large drop-shaped lenses aviators perfectly protected from glare and rays;
- Sturdy and light metal arch protected glasses from breakage;
- Smoke-green lenses detained infrared and ultraviolet rays;
- provided a clear image;
- stylishly looked with the shape of the pilots.
Standing glasses Ray Ban aviator is much more expensive than standard points - $ 4 versus the standard 25 cents. They were advertised as an inventory for golfers, travelers and fishermen.
A big role in the popularization of glasses was played by the cinema, which turned them into the canon of the genre and the unconditional hit of sales. This model attracted Elvis Presley, Michael Jackson, Hunter Thompson, and the success of the movie "Best Shooter" with actor Tom Cruise in glasses aviators provoked a 35% increase in sales.
In the early forties, designers decided to cover the glasses with a special coating that reflects everything around them. Mirror glasses aviators Ray Ban have become a favorite accessory of many mods and perfectly emphasized the style. In the mirror glasses, Lindsay Lohan and Megan Fox are seen.
To whom are the points of the Payban Aviator?
Aviators are quite functional and well suited to both male and female faces. In addition, they add a little bit of spiciness to the image and bring in male notes. Points Ray Ben Benjamin will suit any clothes, even if you make up a wardrobe on the principle of the first clothes that came under your arm. Stars combine glasses with casual style, military, romantic, glamorous and official business.
If you want to pick up aviators for your type of face, pay attention to the details.
- Square shape. Classic Ray Ban Aviator glasses with rounded outer lenses will do. Smooth lines of aviators visually soften the sharp line of the forehead and jaw.
- Oval and cordate shape. Aviators with a narrow metal frame will make the chin a bit wider, and the face is proportional. If your face is longish, choose models with decorative details.
- Round face. This type of classic sunglasses aviators are not very suitable. Here you need to choose glasses with angular glasses. They visually narrow the face and make the oval more clear.
Those who want diversity can experiment with the shape, the frame and even the color of the glass. Classic green glass today replaced with black, dark purple, brown, blue and others. Many designers have supplied aviators with a solid frame, which is made of plastic and hypoallergenic materials: titanium, aluminum, grilamil, Kevlar and nickel-free alloys. For decorative elements use wood, leather and combine various materials.
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