Business reputation and image is the first information that your potential partners, customers and employers have. That is why it is so important to know the components of the business image, as well as to understand the basic rules and methods of forming the reputation and image of a true professional.
In this article we will talk about the image of a modern business woman .
Ethics and the image of a business person
The concept of business image appeared relatively recently - this term appeared in the second half of the twentieth century. At the same time, the first mass research of the influence of the image and style of a businessman on the success of his business began. Of course, the importance of the external image for businessmen, politicians and public figures was known much earlier - already in the Middle Ages Nicollo Machiavelli justified in his works the importance of forming the corresponding image activity ("masks", "faces"). It is important to understand that the task of the image is to create a favorable impression and to emphasize your positive qualities, and not hide the lack of professionalism, meanness or lack of moral principles, because sooner or later the truth always opens, and here no image will save from the stigma of a hypocrite and swindler.
The etiquette and the image of a business woman are inextricably linked. After all, to make a favorable impression on business partners or clients, you will need not only professional skills, but also the ability to "submit yourself", organically behave in society, at official events, meals, corporate celebrations.
How to create an image of a business person?
The female business image includes several components:
- external appeal. Properly selected clothing, hair, makeup, well-groomed appearance - all this contributes to the formation of a positive external image;
- professionalism. Theoretical knowledge and practical skills in the field of professional activity are also an integral part of the image. It is impossible to maintain the image of a business lady for a long time, using only appearance and charm;
- inner spirit. Goodwill, tact, attentiveness towards others, tolerance - these traits help to quickly "pour in" the necessary social environment, establish friendly relations and make acquaintances;
- speech and manners. A high-level professional should be able to communicate with people, know the rules of etiquette and follow them. Of course, experts of the extra-class can afford to be a little extravagant, but still their activities will be much more successful if they are guided by generally accepted norms of behavior;
- entourage. The importance of accessories, small details and even the interior of the office or cabinet is not inferior in importance to other components of the image. After all, based on the characteristics of the company's office, its clients and partners draw conclusions about its success, efficiency and reliability;
- biography. It would seem that you can change in your own life history? You can not bring back the past, but do not choose parents and relatives. Meanwhile, a business person has the right to choose what to hide from his past and what to present to the public for trial.
To create a business image, the girl should first of all remember the need to harmonize the external, internal and professional component. Not necessarily all the time wearing a black, blue or gray trouser suit - a couple of bright accents in clothes will not prevent. If you are not too confident in your own power to create an external image - contact a professional stylist or image maker for advice. The main thing that you should pay attention to when choosing clothes is the dress code of your company and your own type of appearance. Choose 5-7 base colors, and 4-5 additional bright colors. Mixing them together and creating different combinations, you will be able to always look fresh and fashionable, at the same time, without going beyond the framework of business style.
Examples of clothing that helps to form an attractive business image, you can see in our gallery.
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