Since the time of the USSR, the owners of the watches, produced by the Japanese brand Orient, aroused admiration and even envy, because only a few could afford this scarce luxury. In the seventies, the design of these accessories was surprising, and Soviet-made models categorically lost. Today, the Japanese wrist watch "Orient" is available to all connoisseurs of unrivaled quality and easily recognizable style.
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Brand History
The history of the successful Japanese brand began in 1950. Segoro Yoshida became the founder of Orient Watch Co. Ltd., having worked for almost half a century in the watchmaking business. The master of the creation of perfectly timed mechanisms knew the details, so the watches produced by his company immediately became popular. However, in the seventies, Orient Watch Co. Ltd. shook, which was caused by the launch of the Casio brand. Faced with the selling problem, Segoro Yoshida established market relations with the Soviet countries. And the business again turned into profitable, and the company Orient returned to the top three of Japan. Currently, the brand is the property of the concern Seiko, which owns factories located not only in Japan, but also in Hong Kong, China and South America. In early 2006, the management of the world-famous company decided to transfer production facilities from Japan to China with the aim of reducing the cost of the final product. However, consumers reacted negatively to this turn of events, as this affected the quality of the watch. Four years later, Orient women's and men's wrist watches were again produced in Japan. Today, Orient owns several brands, the most famous of which are Orient, Royal Orient, Orient Star, Diana, iO, YOU, Town & Country, Daks and Private Label. More than six hundred specialists work on the creation of the watch, which checks every model, which excludes the possibility of a production marriage.
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Stylish Women's Accessory
Choosing a model solely in appearance, they do not doubt that the watch will serve properly for many years. Reputation of the Orient brand has this. The original watch "Orient" is a perfect mechanism, which is considered one of the most perfect and reliable in the world. Modern models are usually made of stainless steel. The mechanisms in the watch are shock-resistant, so there is no reason to doubt that after years the wrist mechanical or inertial watch "Orient" will not lose its attractive appearance.
A few years ago for Russian consumers Orient released a series of wristwatches, the case of which was covered with pink gold, and the dial was decorated with semi-precious stones. This luxury caused a real stir, and the first batch of watches immediately acquired its owners. Today the brand sells more than two hundred thousand copies of watches annually. The advantage of these accessories is a rather democratic price. It is relatively low, which is explained by the absence of small series.
Like any popular product, Japanese watches are often counterfeited, giving out copies for originals. Those who are interested in how to distinguish a fake, you should know that the Orient watch can not cost less than $ 50 equivalent. When buying in a branded boutique or shopping center, you need to check the presence of a hologram sticker with the brand logo on the back of the dial. In addition, each instance of the clock is marked with codes. In total there are three of them - on the lid, bracelet and dial.
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