Swiss watches Certina first saw the light in 1888. The founders of the company were Alfred and Adolf Krut. The brainchild of the brothers was originally called Grana, and the modern name of the company was only in 1938. The flowering of the brand falls on the period from 1929 to 1975. At this time, the Swiss watch "Sertina" was produced under the leadership of Erwin and Hans Krut - the sons of the founders. The company went down in history as the first one that released wristwatch models for women. This happened in 1906. The most interesting thing is that it was women who started wearing these accessories on their wrists, because it was very problematic for men to overcome the age-old habit, because they used to keep the watch in their pockets. Certina has also become a pioneer in terms of digital technology. In 1936, the masters created the first model, in which time was determined not with the help of arrows, but displayed in figures that were displayed in a specially made window in the case. By the beginning of the last century, Certina family company had several world awards, which were presented during the exhibitions held in Milan, Brussels and Bern.
Impeccable quality and corporate identity
Women's wristwatches "Sertina" always differed with uncompromising reliability, as well as models for men. It is not in vain that the products of this Swiss brand were used during the war by sailors and pilots. Thanks to the introduction of a system of double reliability, the characteristics of the watch are unique in both times and today. The fact is that each model has a shockproof protection. The glass on the dials is sapphire, which means that it can not get scratched. The watch case is reinforced, and the back cover is provided with a special seal. The protective mechanism protects the shaft and the crown from damages, which makes it possible not to doubt the accuracy of Certina watches. What can I say, if the clock was spent putting them in the center of the hockey puck! And the watch with dignity withstood such a test.
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A few decades ago, the design of the Certina watches corresponded to the canons of the classics. Round dial, leather strap, traditional colors and laconic straight arrows - such in the past were the clock "Sertina". But since 1983 the Certina brand has become the property of SMH Group. This determined the fate of the Swiss watch. The fact is that the management of the corporation decided to bet on sports design. The dials became square, oval, and the skin was replaced by metal and plastic. However, the popularity of such changes are reflected in the better. Today women's wrist watches Certina are chosen by girls with an active lifestyle, who know exactly what they want.
Currently, the products of the Swiss company Certina are presented in four collections. The first three collections include models of watches, executed in a frankly sporting style. These are the lines SPORT Classic (classic sports models), SPORT Xtreme (sports models with enhanced protection) and SPORT Elegant (models in a sporty style that can be worn with everyday clothes). The fourth collection is Certina Automatic, which presents mechanical models equipped with an automatic winding function. This collection is good because the watches presented in it differ in stylistic variety. By purchasing a Certina watch, each girl can choose the right bracelet, dial shape and color scheme.
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