The history of appearance of the world famous brand Banana republic is interesting and extraordinary. There will be no dry facts (who is interested in reading, in which year and what kind of store did the store open?), But it's simply impossible not to tell the story of the development of Banana Republic. From it you can understand the essence and the idea of the brand, its mood, goals and, as a result, draw a conclusion - do they coincide with yours.
It all started when one of the founders, Mel Ziegler, needed a jacket. Not finding anything suitable, he bought three things, brought them home, where his wife, Patricia Ziegler, collected one of them, but what! The jacket instantly deserved the attention of all the friends and acquaintances of the couple, everyone wanted something similar for themselves.
Due to the demand for practical and convenient things and offers, which was in America in the late 70's, the couple began to buy up surplus military property and just clothes of this style. They sold it in the same or slightly modified form. Therefore, the models presented in the first outlet of Banana Republic were executed in the style of military and safari. They evoked thoughts about travel and camping. Further it is worth noting two more characteristic features for the brand:
- For a long time, all the shops, like the very first, were decorated in a style appropriate to the clothes - like a lost in the jungle hitchhiker, hunting hut in Africa and so on.
- Catalog Banana Republic, which conceived a couple of founders, was more like a magazine about travel than a simple booklet with goods. In addition to pictures of clothes, for example, information on the place of its origin was presented.
Banana Republic and GAP - development of style
Nowadays the Banana Republic brand is represented not only by its own boutiques, but also in GAP stores (a well-known American brand bought BR in 1983). The style that you will find there today is different from the one described above. Why?
By the end of the 1980s, the militarist idea had become obsolete and, under the strict guidance of GAP designers, Banana Republic was brought to a new level - new styles and clothing lines were added.
Modern Banana Republic is represented in this assortment:
In February 2015, Banana Republic, in alliance with Karl Lagerfeld, released a line of children's clothing for toddlers up to a year that had a huge success. In addition, for some time now, various goods for the home have appeared in stores: bed linens, candles, decorative pillows, photo frames and so on.
Clothing, Shoes & Accessories Banana Republic
In the collection of jeans Banana Republic today fashionable and actual models are presented: skinny (full length or shortened), boyfriends, leggings and joggers (sports pants). Pants have a greater variety of styles. Here there are different models, ranging from classic "cigarettes" and "chinos" to ultramodern culottes. And, of course, there are strict, office options.
Shoes Banana Republic is also presented in a fairly large range, in which there are models, colors and materials for every taste.
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Women's perfumes Banana Republic are produced in series, which are united by a certain concept. For example, the "Travel Collection" combines feelings and impressions about different corners of the Earth. In it, the creators offer such female fragrances Banana Republic as Alebaster (Alabaster), Jade (Jade), Rosewood (Rosewood) and Malachite (Malachite).
And, of course, all the variety of accessories - from handbags and hats to sunglasses and various ornaments.
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