The history of the brand begins with a small watch workshop and ends with a real jewelery empire. Gradually, a small business becomes a family affair and begins to grow rapidly. Today, Tous decorations are known all over the world, appreciate their originality and highest quality.
Jewelry Toys - the card of the brand
The first line of jewelry was developed after the arrival of the wife of the founder's son in the case. As practice has shown, the demand for jewelry can be on par with the popularity of wristwatches.
It is with the advent of Rose that a new spiral of development begins in the company. She owns the idea of the famous decoration Toyes in the form of bears. During the trip, she saw in the shop window a small teddy bear, which later became the prototype and sketch for the brand business card. Since then, the appearance of the logo has been constantly changing and not so long ago a completely new round version was presented.
Jewelry Thous - the talent and painstaking work
To gain fame is just the beginning of the road. To keep positions and not to stop growth, it is necessary to work constantly. Approximately in the 90's, the children of Rosa and El Salvador will work together. During this period, the couple opens their first boutique in Japan. At that time, the company already had a fairly well-known name and an impeccable reputation.
Another successful and well thought-out move to increase demand - decorations of Tous begin to advertise the stars. In addition to advertising celebrities actively participate in the development of new products. The first was the Duchess of Montoro, Eugenia Martinez de Iruyo. The result of the work was a whole line of jewelry with the name Eugenia.
Jewelry Tous has already gained fame and the company begins the production of leather accessories and perfume. Also, work continues on new boutiques in the largest cities in the world - Paris and New York. By the way, the company's management takes care of its employees. So that everyone could work fully and not make a choice between family and work, a kindergarten was opened for employees. So for the creators of the trademark, family values really come first.
Jewelery Tous - the starry choice
The peak of development development is considered to be 2008, when the active cooperation with the famous singer Kylie Minogue began. Since then, she has become a fan of these ornaments and the famous bear. In the course of this cooperation, a collection with brown diamonds appears on the light.
Jewelry Toys is recognizable all over the world thanks to its special features:
- each decoration is original and has its own special design;
- for manufacturing various kinds of non-standard materials are used - Murano glass, feathers or horn;
- Each product is distinguished by the quality of the materials used and the accuracy.
For decorating come up with real unordinary ideas. For example, a whole line is devoted to the famous fairy tale of Alice in Wonderland. For this collection used pink tourmaline, blue topaz and rock crystal. Designers used a new technique - the vertical arrangement of stones.
A similar method is further used in the collection of Dinah. For her, rose quartz, amethyst and fluorite were taken. But the collection of Petal became the embodiment of nature. Ornaments are made in the form of petals of flowers or twigs of twigs. In this line there are incredibly light and delicate ornaments, made with the help of a crochet hook of silver of the highest quality.
Jewelry Tous - affordable luxury
The firm cares about the popularity among consumers of different levels. For a wide range of models are represented by the order of 300-500 euros. For true connoisseurs, special collections have been developed, where decorations cost around 5,000 euros.
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