Sports brands

Sportswear is relevant for sports and for everyday life. Naturally, it should be of high quality and convenient.

There are trademarks that specialize specifically in the production of sportswear, and there are other brands that have in their range a clothing line for sports.

Leading sports brands

There are a lot of brands of sportswear in the world. There are several most popular of them:

1. American sportswear brands are headed by Nike . The brand appeared in 1964 thanks to the student of Oregon University Phil Knight. He was in the sports team of this school and was a runner at medium distances. Athletes of that time had a huge problem with the choice of shoes. After running in ordinary American sneakers, legs hurt, and to buy brand shoes Adidas was not everyone can afford. Then the enterprising student began to trade high-quality Japanese sneakers, and eventually to produce sports shoes and clothes.
2. Adidas is the best sports brand in Germany. The trademark was created by the Dasler family in 1924, and was called the "Dasler Brothers Shoe Factory". Volumes of production increased, production expanded, and the number of company employees increased until the war came. After the defeat of Germany in this war, the brothers had to revive the family business almost from scratch. And in 1948 they quarreled and decided to split the business. So there were German sports brands: Adidas and Puma. Now Adidas is the second largest manufacturer of sports goods after Nike.
3. Reebok is an English sports brand. Was created by Joseph William Foster in 1895. He became the pioneer of such sports shoes as spikes. And the name Reebok brand was given to Joseph's grandchildren, before the company was called in a different way. Reebok means a fast-moving African antelope.
4. Columbia is an American brand that produces sportswear. In 1937, under the leadership of Paul and Marie Lamphrom, emigrants with Jewish roots, the brand began its existence. Now it is the largest manufacturer of clothes for outdoor activities.
5. Wilson . This American brand is more than 90 years old. The company is engaged in the manufacture of sports equipment. The history of the trademark began with the release of golf clubs. And now, besides accessories for golf, accessories for tennis, baseball, basketball, American football, volleyball and squash are produced.

Logos of sports brands

The history of creating logos is quite interesting. Let's dwell on a couple of them.

As it was already written above, the Puma brand appeared after the division of the Dasler brothers company. The logo of the sports brand was invented by the cartoonist Lutz Bakes. A beautiful logo is a puma in flight. It symbolizes strength, beauty and confidence. It is worth noting that this logo looks great on any background, which is very useful for a clothing manufacturer.

The company Nike was named after the Greek goddess of victory. The famous flourish on the logo symbolizes the wing of the goddess. The author of the logo design is a student at the University of Portland, Carolyn Davidson. Today, the trademark looks a little different. The brand is known so much that the stroke is applied already without a text inscription.

Tracksuits of famous brands are now worn by all: famous athletes, show business stars, politicians and ordinary people. Famous sports brands for each model have their own client, it all depends on the preferences and incomes of the buyer.