The Adventures of Italian Fashion in Russia

Italy is a country of fashion and style. And dress up beautifully here absolutely everything! Whether it's a young student from a big metropolis, a housewife or the venerable owner of a farm from the suburbs. Undoubtedly one thing - the style of the Italians in the blood. That is why our compatriots, who returned from travels in Italy, try to bring in their image the notes of the Italian style.

Italian fashion in Russian reality

If we turn to history, we will see a constant interaction and mutual influence of Russian and Italian cultures. From the Italian textiles of the highest quality clothes for Russian tsars and nobles were sewed, and the fine furs, delivered from Russia, decorated the robes of elegant Italians. Italian fashion has always been in demand in our country, and the original Russian style inspired the Italians.

Russia vs Italy

Today in Russia, of course, such concepts as fashion and style are reviving: new designers are emerging, offering interesting ideas, increasing the number of fashion magazines and blogs covering the latest fashion novelties, etc. But the fact remains: in fashion issues, unfortunately, we are still lagging behind Italy. And it's not that the Italian style can afford only wealthy ladies (it's about Gucci, Versace , Armani, etc.), and it's about yourself.

However, we will not be discouraged and will study the Italian experience in the field of style and fashion:

1. Perhaps the main feature of the Italian style , which is currently lacking in Russia - is color diversity. Alas, if you go out into the streets of any Russian city, you can see a somewhat sad picture: the prevalence of dark colors in clothing (most often black), as well as stylistic monotony and sadness on the faces. The latter, most likely, is a consequence of the first two factors. That's why we urge you to take an example from Italians who are not afraid of experimenting with the color palette and styles, but they know the measure and because of this create very bright and life-affirming images.
2. Another plus of the Italian style is that it does not have age restrictions. There are laws that are opposite to ours: young Italians tend to prefer casual style and spend minimal time shopping and make-up, but the older a woman becomes, the more time she pays for her own image. Therefore, to meet an elegantly dressed grandmother on heels is a common thing for Italy, which can not be said about Russia. We somehow believe that women retired indecently look stylish and follow the fashion trends.
3. Another important property of the Italian style is attention to detail and quality. For example, an Italian will prefer one pair of high-quality leather shoes, while a Russian lady will most likely pick up for herself a few models at a lower price and, accordingly, of inferior quality.

So, as we were convinced, that for modern Italians questions of a fashion and style are one of key in a life. On the streets of Italian cities and villages, it is simply impossible to find a woman who is not well-groomed. But for the sake of justice it should be noted that sometimes this enthusiasm goes beyond boundaries. For example, an Italian can buy a handbag or boots from a well-known brand and then pay a year for them. Therefore, we do not at all urge you to blindly copy Italian images. Just take note of our tips and create your own unique bright style that will be able to emphasize your personality and give you confidence in your own abilities.