Unfortunately, it's quite difficult to find a good book that would concern business. Almost every more or less successful businessman wants to write a manual how to become a businessman or something like that.
The best books on marketing have passed the test of time and helped many companies to build the concept of their business. For a huge number of successful people, these books are tabletops.
Modern books about marketing
- Kotler F., Cartagia H., Setevan A. Marketing 3.0: from products to consumers and further - to the human soul. - M .: Eksmo, 2011. This book tells about many areas of marketing, as well as links to the work of specialists who develop modern marketing . In addition, the book has examples that confirm the action of the new approach.
- Osterwalder A., Pinje I. Construction of business models: a handbook of a strategist and innovator . - M .: Alpina Pablisher, Skolkovo, 2012. This new book on marketing proposes a modern methodology, which is based on an understanding of marketing and its role. The authors consider business modeling "from the consumer".
The best books on network marketing
- Rendi Gage "How to build a multi-level monetary mechanism . " The book tells how to act in network marketing, how to choose a company and what you need to do in order to become successful.
- John Milton Fogg "The Greatest Networker in the World" . This book outlines the real story on the road to business success.
Popular books on marketing
- Yau Nathan "The art of visualization in business . How to present complex information with simple images. " Thanks
the visualization techniques you are considering can easily process any information and express your thoughts correctly and confidently. - Jackson Tim "Inside Intel . The history of the corporation that committed the technological revolution of the 20th century. " The author of the book explored a huge number of archives and documents to create a book about the success of Intel.
- Peters Tom "Wow! -projects . How to turn any work into a project that matters. " This book on marketing is considered the best by the end of 2013. A well-known manager offers you 50 incredible ideas that will help turn any worthwhile idea into an active project. It will be useful to read the book not only for novice businessmen, but for people who want to change their usual work.