It's hard to argue that the Internet has significantly changed our lives. Now we can find the necessary information at any time, communicate without restrictions from anywhere in the world and even earn without leaving home. This article will focus on this kind of work at home, like copywriting, that is, writing articles on a specific topic and selling them.
The Basics of Copywriting
It can be safely said that the first copywriting skills we acquire while at school, writing on a specific topic or sharing impressions of the work we read. This is the essence of the answer to the question of how to learn copywriting and where to start - you just need to clearly state your thoughts relating to a particular subject.
The fundamentals of copywriting also definitely include literacy. Just think, your texts will be read by different people, and even if not all, but most of you will notice the errors that have crept in, which will definitely spoil the impression of the material and the resource on which it is placed.
It is also important to collect and analyze information, because you are not always lucky enough to write on familiar and interesting topics, sooner or later the customer will turn to you for the text about the puncher, and even if you are a fragile girl and have absolutely no idea what he looks like, this should not be of much importance.
Do not do without knowledge of the basics of working with computers, text editors and the Internet. This, of course, comes with experience, but it's worth learning right away to look for information and correctly format the material.
Here you can add punctuality and compulsion when executing orders. The deadlines that the customer sets for compliance are very important, this is one of the main indicators of the professionalism of the copywriter and the guarantee of a good reputation.
Copywriting rules
The main rule is to write texts for people, that is, those that are easy to read and pleasant to read. To achieve this is not so difficult, you just need to consider the features of attention and use the main secrets of copywriting:
- orient the reader in his material with the help of subheadings;
- Do not bother the reader with too long articles, try to place the most important and interesting in the beginning;
- interest the reader, pointing out to him the benefit he will receive if he reads the article to the end;
- convince the reader, using living examples and facts;
- Do not cause the reader to be perplexed by the inappropriate use of keywords, this will completely devalue your work;
- consider the target audience and the specifics of the site for which you are writing.
Types of copywriting
Directly copywriting itself is a writing of an article on a specific topic, depending on the specifics of which, differentiate its different types.
- For example, advertising copywriting , the essence of which is to create marketing descriptions of goods or services.
- Speechwriting - writing interesting and memorable texts to address the audience.
- Technical copywriting - the development of various documentation for users (instructions, rules of operation, etc.).
- Web-copywriting - writing texts for sites, the main purpose of which, as a rule, to interest and deter the visitor.
- Seo-copywriting - the creation of text with keywords, optimized for the search
systems. - Also copywriting includes translation and rewriting . But here it is important to remember how copywriting differs from rewriting. The first is the creation of author's material, while the second is simply a retelling of a good article. This does not mean that the copywriter can not use various sources, just all the information he needs to think about and describe his personal understanding.
So, this is the basic information about copywriting. A good start for a beginner copywriter can be numerous content exchanges, where you can both find orders and sell ready-made articles.