In the mid-1980s, Nike managed to sign a contract with the rising star of basketball, Michael Jordan, to issue personalized sneakers. The first pair, which the athlete put on the game in 1984, was in black and red, which led to a scandal and a fine of $ 5,000. All because the NBA had a strict rule regarding the color of the shoes. It should have a white color. But on the other hand, this incident played into the hands of the manufacturer and served as additional advertising for the brand.
Basketball sneakers Jordan
A new generation of professional and everyday sports shoes began to be produced under the name of Nike Air Jordan. Sneakers Air or Air Jordan - such a spelling can be found on the expanses of the Russian-language Internet. Over time, they became very popular among fans of sports fashion.
For more than 20 years, the jordans have been considered exclusively professional shoes, and only in 2009 they began to wear on walks and hangouts. The first to put these sneakers on the street were celebrities such as Rihanna , Kim Kardashian, Jennifer Lopez , Amber Rose. Perhaps it was a well-planned advertising campaign to promote the brand to the masses, but there is no reliable information on this. As a result, since 2011, Jordan's trendy sneakers have wanted to buy more and more people.
Some models are re-issued after years. Such parties go on sale with the prefix Retro. As a rule, these are the most sensational, successful and bought sneakers. For example, in the late 80's Air Jordan III (it's worth noting that all the rulers have their own serial number) were remembered by all the inserts stylized to the skin of the elephant. Re-release of this model after two decades has made a real sensation.
Initially, the promotion of the brand women's sneakers Jordan was very difficult to obtain. Sometimes girls had to buy children's sizes to stay in trend. Collections issued before 2000 are in great demand and have become a real classic.
Air Jordans 11 - this is the first women's crosses, released in limited edition. They were only sold in several branded stores. There were only two colors: white and metallic, white and citrus. The result surpassed all expectations. Shoes are sold out at lightning speed. The male audience was indignant that such colors are not available for them, so in time this line was adapted also for the stronger sex.
Among the legendary models that are planned for re-release, were Jordan's white sneakers under number 5. For the first time these "five" went on sale in early 2000.
But among the newest models that sparked special interest and discussion, were Air Jordan Spike 40. These are the first all-black Jordan jogging shoes with a small amount of gold decorative elements and a black matte transparent sole.
How to distinguish sneakers Jordan from a fake?
The more popular the brand, the more fakes it produces for the purpose of profit. When buying the first thing to pay attention to all the inscriptions and logos for errors. There were occasions when the famous Jumpmen icon was depicted in a mirror image or on the hands there were no fingers. Such errors are easy to see.
The number of the original model consists of 9 digits, which is also not difficult to verify. There will also be a difference in size between the original and the counterfeit. In the second case, the size grid is half the size for the same length of the insole.
Be sure to check the quality. In these jordans, the seams will be smooth and neat, you will never see traces of glue, labels and labels are sewn smoothly, which can not be said about cheaper options. But it's best to shop in branded stores - this will definitely save you from substandard goods.
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