Brand History
The French firm Naf Naf was founded in 1985. Its founders, the brothers Paryant (Patrick and Gerard), used for the name of the new youth brand the name of the popular fairy-tale character - a piglet from a fairy tale about three piglets. However, the very first store of clothes of enterprising brothers Paryant was called Influence (it was opened in 1973). After several years of trade in clothes, the brothers decided to start the production and sale of their own clothing line. Their debut collection was presented to the public in 1978. One of the elements of this collection was a denim overall of an unusual kind from the "boiled" denim, which the creators themselves were not very happy with (it was called Naf Naf). Brothers even seriously thought about how to exclude the failed, in their opinion, overalls from the collection and not start its release. But, contrary to all expectations, it was Naf Naf overalls that became the best-selling model from the entire collection, and later gave the name of the whole company. Already in 1986 the company went out to international trade, and since then the affairs of Naf Naf are getting better every year.
In 1987, the brothers again come up with a strange-looking, but unusually popular model - a blown down jacket from Naf Naf ("doudoune" - "dudun") becomes a hit of the season, turning from an experimental model into one of the key areas of the firm's work. In each season down jackets Naf Naf slightly modified, in accordance with the current fashion trends, but the idea of a voluminous warm jacket remains unchanged.
Clothing Naf Naf today
Today under this name a wide assortment of various goods is produced - from outerwear to underwear, from footwear to hats and accessories. The average age of the firm's clients is from eighteen to thirty-five years. The brand Naf Naf also produces perfumes. To date, the Naf Naf brand, although managed by the Paryant brothers, is the property of VIVARTE, which also owns brands such as: Accesoire, Kookai, CÓCTEL, Chevignon, Minelli, Les Fées de Bengale, Mosquitos, Merkal Calzados, CosmoParis, Defimode, Andre , Fosco, Caroll, Besson, San Marina, La Halle, Beryl. Accessories and clothes Naf Naf enjoy the enormous popularity of young and stylish girls all over Europe, and the children's line Naf Naf allows you to purchase beautiful, safe and comfortable clothes not only for adults but also for children.
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Now in the stores Naf Naf a new collection is presented - spring-summer 2013. Like all previous collections of Naf Naf, the collection of women's clothing of 2013 is distinguished by its stylistic variety - the outfit will be able to choose fans of denim, urban style lovers and those who prefers sports style. Presented in the collection and basic elements of the wardrobe - white blouses, pants and shorts of classic colors, black dresses Naf Naf will help any woman create not only a fashionable, but also a versatile wardrobe, with sets of clothes for all occasions.
The secret of the company's popularity is in a combination of several very important qualities - attractive appearance and quality, affordable price and target diversity (in Naf Naf stores you will be offered clothes for a wide variety of occasions, from relaxing with your family in the wild until evening out). The entire range of goods - coats, dresses, skirts, jackets Naf Naf is distinguished by its bright style and conformity to the latest fashion trends.
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