The well-known cosmetic brand Сovergirl decided on a bold experiment. As a person advertising decorative cosmetics, he chose ... a young man.
Cosmetic brand CoverGirl introduced a new face - for the first time in the history of the brand, he became a young man. This 17-year-old James Charles is a popular video blogger and make-up artist from New York. The guy became famous for putting his photos and video with amazing make-up on the net. James's corporate identity is the perfect contouring, sequins on the eyelids, bright lips and false eyelashes.
In his Instagram, the young man wrote:
"I'm so excited, happy, surprised and, of course, shocked that I've become a new Face CoverGirl"
James hopes that he will inspire others to experiment with cosmetics and find his ideal image.
"I really hope that I can inspire people to learn how to use cosmetics. If a 17-year-old casual guy could do it, then you can also »
Actress Kathy Perry, who is the brand ambassador, introduced James to her subscribers in Instagram and laid out a joint photo.
"I have the honor to introduce to you the very first covert, James Charles!"
His journey to the magical world of makeup James started just a year ago.
He was always a creative person, he liked to draw and make hair friends, but he did not think about the career of the stylist, let alone the model.
One day his girlfriend did not have time for her make-up artist and asked James to make it up for the dance school. This seemed funny to the young man, and he agreed. The result surpassed all expectations. The girl and all the people liked the makeup very much.
Inspired by this success, James seriously became interested in cosmetics and the art of visage. He bought a make-up artist's set, started experimenting with his girlfriends, got several clients. And then he decided to become a "guinea pig" himself.
He made himself a great make-up, and laid out the results of his experiments in Instagram and in his own channel on YouTube.
A new hobby of James made his parents worried.
"My parents asked me if I was a transgender, whether I was trying to become a woman. It took a long time to explain to them that for me this is a form of art. I'm a guy, and I'll always be a guy. I am confident in myself with both make-up and without it. "
Now on the channel on YouTube, he has about 100,000 subscribers, in Instagram - more than half a million.
Even at the photo session for the final school album, James appeared "in full parade".
James is not the only young man who dared to publicly experiment with makeup. Beauty bloggers male are becoming more and more. The most popular are Patrick Starr,
Manny Mua,
and Alexander Riviera.
Men also want to be beautiful!