The chocolate brand in the run-up to the Super Bowl has traditionally produced a ridiculous advertising campaign. This time, her main characters were Willem Dafoe and the unrivaled Marilyn Monroe.
The concept of the video
The slogan of advertising, issued for many years, reads: "You are not you when you are hungry"! The main characters because of the brutal famine become furious or infirm, and then a miracle happens: after eating a chocolate bar, they again turn into themselves.
Read also- 14 hairstyles of celebrities, completely changed their fate
- 14 legendary things that changed the fashion world forever
- 30 celebrities who died a tragic death
Instead of the famous blonde
The masters of the agency BBDO NY, who worked on the video, decided to recreate the cultic scene from "The Seven Year Itch", where Marilyn Monroe shone. Recall, in the comic comedy in 1955, it happens in the New York subway: the air stream suddenly hits the ventilation grille and lifts up a snow-white skirt pleated dress of her heroine.
The place of the actress in advertising is occupied by Willem Dafoe, dressed in a white dress. He portrays Monroe in a bad mood, which scandals the director (it's played by Eugene Levy), but after eating a magic bar, Willem transforms again into Marilyn's douche.
| | | |
| | | |
