The wave of the body kit covered the web users. Often, beauties of unusual appearance flit through the pages of glossy publications and even demonstrate clothes on the podium, but on television special models are not yet in honor.
The commercial underwear from Lane Bryant refused to place on its air channels NBC and ABC. Given that these broadcasters often show a bare female body, the problem is not in the essence of advertising, but in its execution. Marketers Lane Bryant invited recognized beauties Size + and invited them to try on their underwear.
Ashley Graham, Tara Lynn, Georgia Pratt appeared in front of the audience without embellishment: lush forms, wrinkles, bends of a large body ...
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Too much beauty!
Representatives of the above-mentioned channels proposed to correct advertising, making changes to it. Retailer Lane Bryant did not go to the censorship of his brainchild and instead posted a video on the Web entirely.
Under the video, an appeal was made to distribute advertisements in social networks and actively comment on it.
A week passed, - sensual black and white video collected 2 million views. Women actively commented on it and put it "like". It seems that the linen brand has achieved its goal. The brand wanted to convey to potential customers the idea that every curve of the female body is beautiful from nature, regardless of size, age and color. Models with a non-standard appearance were invited to participate in an advertising campaign just to illustrate this idea.
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