The football victory of the Real Madrid club within the Champions League is an excellent occasion to pause and relax in the circle of lovers and family, but this does not apply to Cristiano Ronaldo. Footballer does not cease to amaze his fans, February 15, together with his club, he won a convincing victory, and the other day exposed for the PR-campaign of his brand CR7.
The collection of the underwear brand CR7 has long attracted the attention of metrosexuals and lovers of sportswear for men, rightfully competing with recognized European trademarks. PR campaign brand CR7 is always a win-win, because the main model is the owner - Cristiano Ronaldo.
Cristiano - the main model of his brand
The first collection of the CR7 brand was introduced in 2013
On the eve of the summer season, Cristiano, with the support of the brand designers, created a "tropical collection of linen", devoting it to the beaches and the "hot season". In an interview with fashion journalists, Ronaldo described his collection as follows:
People around me see me as always a serious and motivated person, lacking sentiment, but this is a mistaken opinion. I wanted to show my "sunny" side, love of summer and sea. I am sure that bright, saturated colors will be all to taste and will cheer up.
A post shared by Cristiano Ronaldo (@cristiano)
The first collection of the CR7 brand was introduced in 2013 with the support of designer Richard Chai, in parallel with the promotion of his company, Cristiano actively participated in Nike's promotional photo-sets. Sports brand, fearing competition, not only tightened the terms of the contract, but also threatened court costs to the player. Ronaldo, moderated the design and entrepreneurial ambitions, reduced the production line CR7 and saved 7 million euros a year from advertising the American Nike.
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To date, Richard Chai and Cristiano Ronaldo have focused the development of the brand in the direction of underwear and shirts, which brings good dividends. At the end of 2016, the business assets of the CR7 brand were invested in the Pestana hotel, as well as the bar and bistro in Lisbon.