Hood by Air

The brand Hood by Air until recently, was not familiar to the general public, but over the past few years, its products have become incredibly popular both at home - in the US and in Europe.

History of Hood by Air

The brand Hood by Air was founded in 2006 by American designer Shane Oliver. He studied at the School of Fashion at New York University, but did not finish his education, as he was interested in his own DJ project, and also began promoting his own fashion brand Hood by Air. The designer himself does not position his clothes as narrowly specialized for street style, it is more interesting for him to mix different trends and use high technologies in the production of things.

The history of the brand began with the production of T-shirts, which Shane gave to his friends and acquaintances. Later, other things began to be produced with the NEA print (short for Hood by Air), and several shops selling street-style clothes took the brand's products for sale.

But the main stake for the PR of its own line of designer made on a variety of celebrities, especially representatives of rap culture. Clothes with recognizable black squares or a rectangle and letters of the NBA now and then began to flash in photo stars of the American scene, such as Rihanna, Kanye West, Asap Rocky, Kendrick Lamar and others. Such expressive and catchy things, chosen by reputable people, could not but draw public attention, and soon the clothes from Hood by Air began to be in great demand. In 2013, the brand was first introduced at the fashion week in New York. The designer of the company showed bright and expressive things, in which bold futuristic prints were combined with things in the style of high-tech and unusual accessories.

The brand Hood by Air has an orientation to the most diverse segments of the population, which further attracts attention to the brand and makes it especially popular among young people. In the company there are both budget lines available to a large segment of consumers, as well as more expensive, luxury items sold only in branded boutiques in London and Paris. Now the traditional letters NBA are already recognizable all over the world, and things from the fashion brand Hood by Air have become real trends of street fashion.

Clothing Hood by Air

Now this brand produces a large number of different things for men and women. Most of the collection is sewn from such non-standard material as neoprene and is decorated with vivid applications with unusual prints, in which photos are combined with inscriptions, contrasting colors are combined with each other, and various currents of modern culture are superimposed on others, making up bold and unusual duets.

Especially popular are sweatshirts and hoodies Hood by Air, which look stylish and original. Most of them have cut oversize and are performed in unisex style, that is equally good for both girls and boys. Sweaters Hood by Air - this is also a convenient everyday option that perfectly fits the youth style and is suitable for both wearing to the university, and for fun entertainment and visiting noisy parties.

It is worth noting also the relevance of the models from which the entire history of the brand began, namely T-shirts and T-shirts Hood by Air, on which traditional prints of the company look especially stylish and organic. Black and white T-shirts with black glossy applications with inscriptions already became classic.