The supermodel has long been known for her active civic position and is the co-founder of the charitable foundation "Naked Hearts". The organization actively supports the global humanitarian missions, helps people with developmental features and participates in the formation of an inclusive society in Russia and the UK. A new round of the Foundation's development was the launch of an innovative charitable project, which has already been noted by many specialists.
The team of Natalia Vodianova created the social application Elbi, thanks to which you can easily make donations to the chosen charitable foundation and at the same time receive pleasant bonuses in the form of LoveCoins crypto currency. Just by clicking on the button Love Button, everyone can feel like a member of the organization. Supermodel decided that creating an application together with the domestic currency would help attract more people to good deeds.
What can I buy on LoveCoins?
The new currency can be purchased at the online store LoveShop exclusive clothes and accessories from collections of world fashion brands. Vodyanova was supported by the leaders of Fendi, Loro Piana, Christian Louboutin, Givenchy, H & M and many others, providing models for sale. In addition, active users will be awarded special prizes from Louis Vuitton.
Natalya Vodyanova in the last interview told about the application and its importance for the development of charity:
"Elbi was the first charitable application and contribution of my team. Thanks to him, you can easily transfer small amounts to a "good deed", as well as communicate with people and interact with selected funds. Elbi is a decoding from the English Little Big (LB), it allows you to do small things in the name of a big goal. We do not have the desire to collect husky, we want every click to be a real help. Together - everything is possible! "
The social platform was highly appreciated
According to the supermodel, the team worked on the development of the platform for five years. The application was noted not only for Global Voices awards, specialists in IT-technologies, but also representatives of the fashion world. In November last year, at the Business of Fashion conference in Great Britain, Natalia Vodianova was presented with an award for her contribution to the development of philanthropy and outstanding achievements in fashion. In honor of the supermodel was organized a gala dinner in the Russian style. The English establishment was able after the official part to enjoy the delights of Russian cuisine, try on old hats and admire the performance of the ballet artist Sergei Polunin.
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The first world stars to support the social application were girlfriends of the supermodel Naomi Campbell, Dautzen Creuse, Isabel Gular, Vinnie Harlow, Noela Musuna and designer Diana von Furstenberg. By the way, the application is already launched in Russia, and you have already joined?