Swedish company H & M, which specializes in the trade of clothing and accessories, began to develop a new type of business. It consists in the fact that now fashionable women will be able to use the goods of this brand, which are made of waste, in particular, plastic. Presenting the creations invited the model to Natalya Vodyanova, who, without hesitation, agreed.
A gentle pink dress won Natalia
The entire range of products that will be presented in the collection of H & M Conscious Exclusive is not yet known. However, the pearl of the collection has already won the hearts of many girls. She became a tender pink and pink dress, sewn from a thin pleated fabric: the top of the product with an overstated waist smoothly turns into a long flowing skirt, and the right side is beautifully decorated with a playful ruches. It was in it appeared before the cameras of photographers Natalia, not hiding her delight from the product. After the photo session Vodyanova said a few words about the collection:
"I can not tell you how much the creations from the collection of H & M Conscious Exclusive struck me. It's amazing that from plastic waste you can make such beautiful things. Frankly, I first encounter the cloth BIONIC, and she won me. In the dress of her, I felt like a queen! That's very beautiful. But what pleases me most is that all the plastic garbage that prevents proper living of our planet will be turned into something truly beautiful. For all this is great news. "
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H & M showed something else from its collection
The famous trademark did not confine itself to just a powder dress and presented several accessories. It was a small-sized mesh bag that is presented in pink and blue.
As the creative director of the brand admitted in one of his interviews, the buyer will wait for about 60 different goods in the collection of H & M Conscious Exclusive. This will be clothing for the fair sex, products for men, as well as products for children. Do not forget H & M and about the perfume. The collection will feature 2 fragrances for women, which are made on the basis of organic oils.
Novelties from the Swedish company are worth waiting for on April 20 in 160 stores around the world.