The famous fashion designer Stella McCartney is almost as popular as her eminent father. The designer of clothes and accessories does not cease to pay attention of the public to the deplorable ecological situation all over the world. She is sure that the phenomenon of global warming and experiments on animals are not an empty phrase. All this is happening right now, although many consumers do not even think how important it is to preserve a fragile balance in nature.
To back up her active life position with no less active activities, Stella now and then organizes unexpected advertising campaigns. So, in the framework of advertising their brand, the couturier organized a photo session ... in a dump! The location was found in the east of Scotland.
The concept was invented by the artist Urs Fisher, embodied by photographer Harley Weir. For advertising, posed Birgit Kos, Huan Zhou, Yana Godny.
What is the message?
Ms. McCartney herself commented on the unexpected advertising of clothes. She said that she has long sought to attract public attention to uncontrolled consumption, to huge landfills that grow just before our eyes, disfiguring our planet. The main message of the Campaign is to show how a person looks and hint at how he can change the future. The designer clarified that many of us live in their tiny little worlds and do not even think about what is happening to the Earth.
Unexpected materials for self-expression couturier
This is not all news from the talented and tireless daughter of the Beatle. The other day in the press there was information that Stella McCartney will cooperate with Bolt Threads. This American company specializes in the production and implementation of eco-materials. The firm, based in San Francisco, is working on the production of fibers based on plant proteins, which then produce tissue.
The most unexpected project is a tissue based on yeast. From it will be made clothing that will enter the new collection of the brand Stella McCartney.
This is not the first experiment of the designer with unusual materials. So, last month the media reported that a collection of clothing and footwear is being prepared for release together with Parley Ocean Plastic. This company is engaged in the processing of plastic debris caught from the world's oceans.
- Stella McCartney decided to completely abandon the use of natural wool
- Kate Middleton and the Duchess of Wessex in Sophia arranged a fashionable reception in the walls of Buckingham Palace
- Stella McCartney called on Hollywood stars to support the campaign against gender violence
In one of the interviews, Stella admitted: at the dawn of her career in the fashion world, she could not even dream that fashion and technology would become one and that will help reduce the harm from fashion for the environment.