We offer you the most daring promotional photos from Versace to Chanel.
Although the 1990s are not considered the most successful decade for the world of haute couture, many brand advertising campaigns deserve attention. One thing is for sure - you could sell such clothes only with the help of fairly frank pictures.
1. CALVIN KLEIN, spring 1993
Kate Moss for CALVIN KLEIN
Kate Moss at the time met with photographer Mario Sorrenti, who was almost obsessed with a young model, making her intimate shots for herself in large numbers. Kelvin Klein learned about this and convinced the photographer to create a series of candid advertising images for the men's fragrance Obsession. It was this advertising campaign with the 18-year-old nymphet, so simply exposed in the frame, became a symbol of the sexual revolution of the 90's, and Kate herself - the embodiment of the new standard of the model that stirs the minds to this day.
2. CHLOE, spring 1994
Naomi Campbell for CHLOE
The charm of the East as the main idea of the CHLOE collection in the spring of 1994 was captured in this photo by Karl Lagerfeld, chief designer and photographer of the Fashion House from 1992 to 1997. "Black Panther" demonstrates his own body, hung with ornaments, against the background of a naked man and a rug with ethnic design.
3. HALSTON, 1990
Cindy Crawford for HALSTON
In 1990, Cindy Crawford signed an advertising contract with the Halston brand, appearing in the commercial of the eponymous fragrance. While in the video the supermodel shows a luxurious flowing maxi-dress from the famous fashion house, on the official perfume poster there is literally nothing to wear except spirits.
4. CHRISTIAN DIOR, spring 1990
With the arrival in 1989 of a new chief couturier, the first designer of a house not of French origin, Italian Gianfranco Ferre, the fashion house CHRISTIAN DIOR gained a new impetus for development and a style that was defined as "honed, temperate and strict." In the spring collection of 1990, a predominance of black and white gamma, hats with wide margins and a minimum of details.
5. DOLCE & GABBANA, Spring 1992
Monica Bellucci and Isabella Rosellini for DOLCE & GABBANA
Founded in 1985, the fashion house DOLCE & GABBANA managed to release several notable collections, among which was a new line of women's underwear and swimwear. In 1992, Domenico Dolce and Stefano Gabbana, together with American photographer Steven Meisel, created a series of advertising images in the style of "gangster chic", inviting as models of Italian actresses Monica Bellucci and Isabella Rosellini.
The photos were not without humor, like the style of the couturier - and this quality was especially liked by Madonna, for which they created 1,500 costumes in 1992 during her international tour.
6. GUESS, spring 1991
Claudia Schiffer for GUESS
GUESS often creates advertising campaigns, emphasizing the beauty of the female body. In the 90s, the most wanted model for them was Claudia Schiffer, sometimes Naomi Campbell. In various candid photosessions of GUESS, Drew Barrymore, Letizia Casta, Adriana Lima, Alessandra Ambrosio, Keith Upton and Gigi Hadid were shot at different times.
7. CHANEL, 1990
Quite laconic, refined and recognizable - a hat and a neck scarf with a logo on the naked body, and a couple of bracelets. The model could be anyone. Let's believe the photographer who claims it's Helena Christensen.
8. THIERRY MUGLER, spring 1990
Naomi Campbell for THIERRY MUGLER
In his pret-a-porter collections (the first collection of haute couture designer released in 1992) Thierry Mugler played with color, form and material, creating urban and at the same time refined models.
9. VALENTINO, spring 1995
Christy Tarlington for VALENTINO
Spring collection VALENTINO 1995, it should be said, did not differ in anything, apparently, therefore, the brand decided to go the original way: to make a frank advertising campaign, putting an absolutely naked man as an accessory to the fully dressed top model of Christy Tarlington.
10. TUFF SHOES 1995
Milind Soman and Madhu Sapre for Tuffs Shoes
Indian supermodel Milind Soman and his ex-girlfriend Madhu Sapre were at the center of the scandal, starring in a very extravagant ad for Tuff shoes. In the photo they were sealed dressed only in sneakers.
In August 1995, the police of manners started a criminal case, for posing naked and illegal use of a python. In the dock, the publishers were exposed to these photos, an advertising agency, a photographer, and the models themselves. The lawsuit lasted 14 years. As a result, all participants were justified.
11. GIANNI VERSACE, autumn-winter 1993-94
Next to the others in the stripping of models, stepping on the heels of CALVIN KLEIN, went fashion house VERSACE, shooting models in very frank outfits along with completely naked men as a supplement.
12. GIANNI VERSACE, Fall 1994
Having created his most famous dress with gold pins for Elizabeth Hurley in January 1994, Gianni Versache clearly decided to rest, having invented nothing better than short sweaters and shiny mini skirts in the autumn of that year. Funny looking colorful socks in combination with high-heeled shoes.
13. VERSACE JEANS COUTURE, spring 1995
Nadia Oyermann and Claudia Schiffer for VERSACE JEANS COUTURE
Two blond topless with long legs form something like the letter V - well, a good advertisement of jeans: Nadia Oyermann and Claudia Schiffer clearly coped with the task for VERSACE JEANS COUTURE.
14. VERSACE HOME COLLECTION 1993
Well, here we have reached the starting point: Sylvester Stallone and Claudia Schiffer in Adam and Eve suits in advertising goods for the Versace Home Collection. More to undress is nowhere - you need to dress!
15. YVES SAINT LAURENT Rive Gauche, Fall 1998
The advertising campaigns of Yves Saint Laurent have always been remarkable for their quickness and eccentricity. Since 1971, when Yves posed nude for an advertising photo of a new fragrance for men Yves Saint Laurent Pour Homme and until the death of a couturier.
In 1997, Edi Sliman (in 2012 he was promoted to the post of chief creative director) became the creative director of the men's line of the Fashion House, who became the author of the collection and a provocative advertising campaign with the participation of the same Kate Moss.