It seems that not all celebrities manage to carry out entrepreneurial activity equally successfully. For example, the talented and attractive Jessica Alba could not cope with the flurry of criticism that hit her in connection with the company Honest Company. As the owner of the corporation, Alba was forced to fight off the negative feedback that came to the "environmentally friendly" products.
In the end, the movie star "City of Sins" and "Good Luck, Chuck" decided to part with its failed venture. Its representatives negotiate with potential new owners of the Honest Company. They say that it will be a major player in the market of cosmetics, food and household chemicals - the Unilever corporation. Recall that initially Jessica positioned her offspring, as a company that produces and sells only environmentally friendly goods.
The transaction amount is 1 billion dollars. It seems that this is a very impressive figure, but it is not. Experts say: Honest Company is worth at least 1.7 billion dollars. So why did Ms. Alba make such a discount?
The fact is, there are a lot of troubles with this company. For 1.5 years consumers who bought products "from Jessica Alba" were very unhappy with its quality.
Dangerous food, useless cosmetics
It began with the fact that users of sun-creams began to complain that they do not protect the skin from harmful solar radiation. Then, a researcher-enthusiast determined that hygiene products and household chemicals from TM Honest Company are simply stuffed with harmful substances.
Perhaps the last straw was baby food. It found extremely toxic components, such as formaldehyde and sodium selenide. Usually these "delights" are put in animal feed. But here's food for kids - that's too much!
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Each time, receiving another portion of the negative in her address, Jessica Alba vouched for her name. As a result, even the most loyal fans began to doubt her honesty. And the opponents renamed the company from "Honest Company" ("Honest Company") in "Dishonest Company" ("Dishonest Company").
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