American actress Sarah Jessica Parker every year opens up new and new talents. Most recently, her name was associated with the creation of a collection of shoes and clothes, she became a muse for a new fragrance, and now she will be part of a large project to create jewelry.
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Parker became the business partner of the brand Kat Florence
Sarah Jessica fascinated Cat Florence not only with her star status and her desire to realize herself in a sphere unknown to her, but also as a professional and thorough approach to work. London jeweler brand Kat Florence initially planned cooperation with the actress only in the framework of PR campaign and photoset for the catalog, but in the course of the work the founder of KF suggested Parker to become a full-fledged business partner. Thanks to a new role, Sara Jessica was able to make business proposals and participate in the design of jewelry.
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In an interview Kat Florence admitted:
Sarah has a unique beauty and incredible deep gaze, which is rarely seen in modern women of her age.
As a result of the joint work, 100 items were created, each jewelry is produced only in an amount of 10-15 pieces, which significantly increases the cost. The brand's jewelers used diamonds of category D in massive ornaments, high quality and incredible transparency of which is quoted on the jewelry market very high.
In the PR campaign of the KF brand, legendary photographer Peter Lindbergh
The legendary photographer Peter Lindberg, within the PR-campaign of the brand, created a story in black and white. The Hollywood actress has tried on herself the familiar image of a star. Against the backdrop of the apartments of the country house, Sarah has changed several luxurious dresses, only the reserved, sustained in natural tones, makeup remained unchanged.
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Peter Lindbergh is a professional trusted by such stars as Naomi Campbell, Linda Evangelista, Cindy Crawford, Isabella Rossellini and many others, so it's no surprise that in the photos we see not only the incredible aesthetics of jewelry, but also the feminine, mature beauty.
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