Fendi is the world famous and very popular Italian fashion house. His main specialization is the production of products made of fur and leather, as well as women's clothing, perfume and accessories. In Italy, this brand is considered a model of fashion and is very popular.
The history of the brand Fendi
The history of the brand began in 1925 in the Roman workshop, which manufactures leather goods. It was in this year that Fendi's spouses decided to open their own branded products store. Thanks to manual finishing and high quality products, the store began to thrive and gradually gain momentum. Deciding to expand, the couple in 1932, opened the first salon for the sale of fur products. Since then Fendi fur coats have been considered a model of style not only in Italy, but all over the world.
Receivers of Fendi's spouses were five of their daughters, who shared the responsibilities of running a business. Sisters Fendi by joint efforts not only saved the decline of the famous brand after the Second World War, but also brought it back to the market, making it even more popular.
In 1952, the sisters invited Karl Lagerfeld, a German designer, who laid the foundation for the modern Fendi brand. Karl changed the concept of work, so that the fashion house was recognized around the world. He also developed the Fendi logo, which is still used today.
In the 70s, the fashion house began developing the first women's clothing line, as well as accessories. At that time, Fendi's products were intended only for wealthy people. To increase the number of customers, in the 80s it was decided to start the release of "Fendissimo" - the youth line. In 1990, the Fashion House presents the first men's clothing line Fendi.
Since then, the famous Italian brand is constantly expanding. Shoes, furniture, perfumes, clothes, accessories, jewelry, as well as fur and leather products presented in the modern market, delight fans of this brand with annual original collections.
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Latest collections
The new autumn-winter collection of Fendi 2013, presented by unchangeable Karl Lagerfeld, shook everyone with a low-key design with high hints of arrogance. Luxury leather products shock an unusual style, and original coats and interesting shoes became favorites at this show. Fur products with the original stylistic decision, also look irresistible, what attracts a large number of fans of this collection of Fendi.
The last fashion house show took place in Milan, where the Fendi collection was presented in Spring-Summer 2013. Suprematism resulted from the combination of clear geometric lines and figures on skirts, trousers, jackets and Fendi dresses. The color scheme is neutral black, white and gray-blue with the addition of screaming bright yellow, red, blue and brown shades, as well as handmade embroideries of sequins, stones and sequins. In this collection the German designer excluded exotic and floral prints, focusing on elegant shades, forming original and unusual combinations.
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Shoes Fendi, presented in the same collection harmoniously complemented the outfits. Most of the summer models are decorated with a lot of straps in different colors. Leather skirts, shirt dresses, shorts, sweaters and coats on the show were supplemented with original accessories and decorations by Fendi. The greatest success had unusual clutches and handbags in the form of cubes with a rich finish of stones.
The fashion house Fendi always admires its original design ideas, constantly remaining in demand due to interesting, unconventional, but at the same time understandable solutions that predicts future growth, promotion and development of this company.
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