When mentioning the name of this brand, there are instant associations with tight fitting bandages that emphasize the seductiveness of female forms. The legendary Frenchman Hervé Leroux, who founded his own trademark in 1985, could not even imagine that a few decades later, the most famous women of the world would walk in the outfits created by his hands. Bandages, skirts and corsets Herve Leger, shaping the silhouette, are relevant today, even though Hervé Leroux long ago retired, giving the right to manage the fashion house Max Azria.
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Way to success
Career of the eminent designer began with a beauty salon, in which he worked as a hairdresser. Two years later, Hervé decided to start making women's hats made on the motives of Elsa Schiaparelli. The Parisians appreciated stylish hats, and already in 1980 he was invited to the team of the fashion house Fendi. A little later, in 1983, the designer signed a contract for cooperation with the brand Chanel. Success inspired Hervé to create his own brand, and in 1985 a twenty-eight year old designer presented his first collection of women's clothing.
Four years have passed. Atelier, open Leroux in Paris, was popular, and the designer continued to cooperate with Karl Lagerfeld , promoting the brand Chloe. But I did not want to dwell on the talented young man I had achieved. He dreamed of creating a revolutionary new, memorable and shocking female image, which could be completed by showing the collection that is about to be released. Thinking about this, Lerou involuntarily wound a piece of cloth around the plastic mannequin, turning it into a kind of mummy. The apotheosis of this story was the bandage suit Herve Leger, which put the final point in the collection show, who saw the world in 1989.
In 1999, the Herve Leger trademark became the property of the American company BCBG Max Azria Group. The creative director Jerome Dreyfuss considered the bandage dresses, suits and swimsuits Herve Leger irrelevant, and for a while they disappeared from the fashion podiums. Max life of this sexy clothes was given to Max Azria, who headed the company in 2007. Today he is at the head of a sexual mission to women all over the world, continuing to translate Lera's ideas into reality. To create their bandage creations, the designer uses elastic stretch fabric, cut into thin strips. Some models are sewn from wool or silk with the addition of lurex, elastane or lycra. By the way, the brand got a new name. Since 2007 it is called Herve Leger by Max Azria.
Perfume line
The success of the collections of women's clothing brand Herve Leger inspired Max Azria to create a perfume line. The debut novelty of the trademark was the fragrance Herve Leger. The flower perfume with oriental notes immediately attracted attention. A little later came the perfume Herve Leger Ete, Herve Leger Femme, Herve Leger Intrigue, Herve Leger Intrigue, which are still in high demand today.
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Today, among the fans of the Herve Leger brand, such stars of the world show business as Miranda Kerr, Dutzen Kroes, Cindy Crawford, Kim Kardyashyan, Alessandra Ambrosio, Bernadette Pieters, Diane Kruger, Nicky Minage, Teka Sumpter, Taylor Swift, Dita von Teese and many others . Bandages, skirts, suits and corsets created by the designers of the American brand Herve Leger, never go out of fashion, because they emphasize the beauty of the female body, allowing their charming owners to swim in the glory on red paths and under the light of soffits!
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