Women have long been watching their appearance, so today the market offers a wide range of beauty services. To earn money in this area, you need to know how to open a beauty salon, because in this case there are many important nuances, without regard to which you can go bankrupt.
Beauty salon - profitability of business
After the opening of such an institution, it will pass through several stages in its development.
- First the first months of work, all the forces will be directed to the development of the client base, and this not only takes profit, but also additional funds, so profitability is minimal.
- Six months later, the business should aim at break-even.
- After a while, there should be a full load of the studio and then the revenues will grow. If these steps are followed, the business can be considered successful.
Finding out whether it is profitable to open a beauty salon, it is worth noting that the demand for basic services, for example, haircut and hair care, is consistently high. In addition, lately recently, eyelash extension services, manicure, various cosmetic procedures and so on are very popular. If the salon will provide many quality services, then the profitability of the business will be achieved faster.
How much does it cost to open a beauty salon?
The amount of capital investment depends on many nuances, so it is necessary to take into account the cabin class, the area of the room, whether it is necessary to repair, what equipment will be bought and so on. According to rough estimates, a minimum of $ 30,000 is required for a business (a medium-sized beauty salon). This amount includes expenses for business registration, rent, purchase of equipment, furniture and various consumables. Also, take into account the costs of advertising, cleaning, payment of utilities and wages to employees.
How to open a beauty salon from scratch?
If it was decided to become a part of the beauty industry, then carefully work out the strategy and plan of action so that during the implementation of the conceived not to face serious problems. There is an exemplary instruction how to open a successful beauty salon:
- First, the registration of a legal entity takes place. In the tax service, choose for yourself the most acceptable organizational and legal form of the enterprise.
- Get a plan for the premises or arrange documents for its transfer to a non-residential fund.
- Finding out what is needed to open a beauty salon, it is worth pointing about the need to obtain documents on the right of ownership or renting a room.
- Order a salon project and approve it in the sanitary-epidemiological and fire department.
- After receiving approval in the relevant authorities, you can proceed to reconstruction and repair. At the end of the work, obtain a permit in the services specified in clause # 4.
- It remains to sign a contract for the provision of public services, the supply of water and electricity.
- The instructions on how to open a beauty salon indicate that if medical services are provided, such as massage or injections.
- It will remain to conclude an agreement with suppliers of products, establish cash equipment and prepare documents for the placement of signboards.
Beauty salon from scratch - business plan
At the first stage, decide on the specialization of the salon, and on what audience it will be calculated. After this, make a business plan, which must include such information: the plan of the premises, the list of services and the estimated prices, formed on the basis of comparison with competitors. To open a beauty salon from the ground up, you need to set out in the plan the costs of buying a room, repairing and equipment, and even monthly current spending. Great importance in the business plan should be given to the marketing plan. In the end, you should calculate the costs and the payback period.
Where is it better to open a beauty salon?
Experienced experts recommend to open an institution from scratch, and not buy a ready-made business. It is important to decide where to open a beauty salon, because the profitability of the business largely depends on this. If it is planned to organize a premium class establishment, then it is better to choose business districts, and for a social salon, shopping centers, places of large crowds of people, for example, markets and sleeping areas. Choose areas that are not covered by this range of services.
How to conduct a beauty salon business?
Experienced businessmen share their secrets of successful development of the beauty sector. A beauty salon is a profitable business if it is properly managed, for which you will take into account:
- In pure form, the profit from any type of services should be 30%.
- When selling cosmetics, the income from them should be 20%.
- The best scheme for charging a master: 10% of sales and 30% of services. Take into account that at the initial stages of the development of the salon, wages must necessarily be charged in order to retain employees.
- If the wizard drops the rate of production, then he most likely works for himself or he has a conflict with the administrator.
- It is important to monitor and strictly comply with the norms of cosmetic costs per client.
Beauty salon - business risks
To protect your business from problems, you need to know about the existing risks and ways to deal with them:
- If it was possible to open a beauty salon, at any time suppliers of supplies and cosmetics can raise prices for products, which will lead to a drop in profits and loss of some customers. To prevent the problem, sign long-term contracts with each supplier.
- Some regular customers can go to competitors and to prevent this, provide people with only high quality services and a flexible system of discounts.
- Beauty salon as a business is dangerous because often masters go to competitors or organize their business, which leads to loss of customers. Experienced businessmen recommend loyalty to employees and encourage them for good work.