Famous 37-year-old businesswoman and social networking star Kim Kardashian will be awarded with a prestigious award on June 4, which was established this year for the first time. This decision was made by the CFDA (Council of Fashion Designers of America), making a new award in the list of issued awards, calling it the Influencer Award. This award distinguishes people who have exerted a significant influence on the fashion industry.
Diana von Furstenberg commented on CFDA decision
After it became known about the awarding of Kardashian, the press was addressed by CFDA Chairman Diana von Furstenberg, explaining the decision of the Council as follows:
"I think that many will agree with me that it's time to create such an award as the Influencer Award. Recently, the influence of the public, social networks and the Internet on fashion has become so great, then not to notice people who are leaders in this, we can not. That's why Kim Kardashian will become the first owner of this prestigious award. When we selected candidates for the award, we had several options at once, but after analyzing the activities of all, we decided what was worth noting Kim. The fact that without having a special education in the field of design, as well as practice in creating an image and style, Kardashian was able to make a huge contribution to the fashion industry. Thanks to her power of personality, properly built PR and digital technology, she was able to conquer the hearts of a huge number of people. As far as we know, already now it has more than 200 million followers, with whom it shares information on the means of social networks. Kim was able to draw attention to herself and her family with a frankness about her personal life, but it was this that played the key role that Kardashian was recognized several years ago as the "Icon of Style."
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Kim visually demonstrated her influence on the masses
Those fans who follow the life and work of Kardashian know that about six months ago Kim released a line of fragrances called KKW. Information that the secular lioness presents her first perfume quickly flew around social networks, and among the fans caused an unprecedented stir. The fragrances were sold in a matter of hours, although there were more than 200,000 pieces issued.
It was this fact that made an indelible impression on the advice of the CFDA jury. At the end of her speech, Furstenberg uttered these words:
"When I was informed that the spirits of Kardashian were sold out in a few hours, I did not believe it. And this despite the fact that people did not know how fragrances smell. This once again proves that Kim has a huge influence on the masses, because everyone wants to be like her, and also smell the way she likes. I consider her to be a business visionary woman who, thanks to her social networks, was able to build a successful business. "