A year ago one of the most popular models of modernity Kendall Jenner became the face of the brand Calvin Klein. Most recently, a 20-year-old model presented a collection of this brand's underwear. The pictures posted on the Internet have garnered a huge number of likes, but Kendall, as a model, did not like everyone. Kelvin Klein himself said this yesterday, speaking with a small press conference.
The designer does not want to cooperate with Jenner
In horror, the designer came when he saw his creations in Kendall. In his opinion, advertising posters look dull, and boredom from them. "I personally do not know this model, and I'm sure that as a person it is not bad at all, but this woman is not the one I would choose for the Calvin Klein brand advertising campaign," the designer began to tell. "If I were still running the company, this model would never be on billboards," Kelvin added. After that, the man told the public a little about how to build an advertising business: "Now the models are paid for their popularity in social networks. They are taken to serious advertising projects not because they are ideal for advertising a particular brand, but because they have a million followers. Models, first of all, should embody the company they represent, and not be a beautiful and popular doll. I do not think this is the right approach. Most likely, this will not work in the long term. " However, according to the designer, not all popular young people are bad in advertising the Calvin Klein brand. "I'm delighted with the way my ideas were presented by Justin Bieber. He looks great on posters, and advertising with him carries a lot of positive energy. Note, I'm saying this, not because he has a lot of subscribers in Instagram, but because he coped well with the role of the model. "
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The Calvin Klein brand has existed for more than half a century
In 1968, Kelvin Klein, together with Barry Schwartz, founded Calvin Klein, Ltd, which was engaged in the production of men's clothing. Over time, the company began to produce and women's collections. In 2003, Kelvin sold his company for $ 430 million.
The designer has always been very picky about all advertising campaigns, tk. believed that they were the ones driving the trade. However, quite often his bold ideas led to scandals. For example, the advertising campaign "The Last Supper from Klein", with semi-nude models in jeans, which copied the famous painting of Leonardo Da Vinci, led to the trial. Kelvin lost the court, paying $ 1 million to the church.
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