It's no secret that the appearance of sportswear can not affect the results of competitions. However, there is nothing shameful in that professional athletes want to look attractive both in training and in competitions. The development of new models of clothing for athletes necessarily takes into account the factor of convenience and functionality.
Swedish company H & M, working on the release of a new line of clothes For Every Victory, appealed for help to the Olympic team of their country. Together, designers and athletes managed to create a unique "uniform". In order to talk about this clothing, brand marketers have called not quite ordinary models: athletes with certain characteristics and unusual appearance.
Female Transgender and Girl with Down Syndrome
As you know, the fashion world is increasingly leaning towards the body positive. Swimsuits are advertised by girls of magnificent shapes, underwear - the most ordinary women. Often on the catwalks you can see models of transgender and androgynous.
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It seems that H & M decided not to deviate from this trend and invited to advertise a new collection of sportswear of not quite ordinary models.
The campaign was chosen by professional athletes: black boxer Namibia Flores, gymnast with Down syndrome Chelsea Werner, surfer who left the leg in the mouth of the shark Mike Kuts, and Caitlin Jenner, who in her male form was a famous athlete decathlon, Olympic champion, set a world record in 1976.
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