Our young progressive world has become so stereotyped. Everywhere - on posters, pages of magazines, in advertisements and books - print photos of only young people. But is this fair? And who, tell me, please, decided that old age is ugly and unfashionable ?!
To correct the blatant injustice took place in Russia. Here, a model agency was established with no age restrictions. They called it symbolically - "Oldyushka". The youngest model in it is 45 years old, and then, it was signed only because the man looks older than his years.
The agency was born from the project of photographer Igor Gavar. He decided to do everything in his power to change the attitude of society towards the elderly. And it seems that he did it. Today, models "oldies" are very popular. They are regularly removed. Starichkov invited to participate in advertising campaigns, their photos are printed in popular catalogs. And the results of the work are staggering. Look at yourself!
1. Tatiana Neklyudova, 61 years old
2. Irina Belysheva, 70 years old
3. Valentine Yasen, 62 years old
4. Victor Sosnovtsev, 73 years old
5. Olga Kondrashova, 72 years old
6. Nina Ivanovna, 75 years old
7. Irina Denisova, 80 years old
8. Galina, 69 years old
9. Ivan Petkov, 53 years old
10. Valeria, 79 years old
11. Lyudmila Brazhkina, 63 years old
12. Sergey Arktika, 45 years old
Age just decorated them! I want to admire the models-I want to admire them, right? And not only their beauty, but also courage, willingness to try themselves in a completely new role.