Paying for goods and services in shops without cash money has become commonplace for many modern people. Such cashless settlement suits not only the holders of bank cards, but also the owners of trade organizations, since it has a number of advantages. What is it - acquiring and what are its benefits to offer to know.
How does acquiring work?
What is trade acquiring and how it functions does not everyone know. The term is understood as a cashless settlement in a store, that is, payment of goods not in cash, but by a bank card. From English, this term is translated as "acquisition" - writing off funds from the account for the purchase of goods or services provided. This procedure is carried out using a special terminal.
Acquiring - the pros and cons
This system is beneficial for a modern society. We suggest to find out what are the advantages of acquiring. Many call such advantages of acquiring:
- Increase in sales - according to statistics, after installing a special terminal in a store or shopping center, sales increase by twenty or even thirty percent.
- Convenience for customers - a potential consumer does not have to carry large amounts with him, you just need to have a bank card and know its pin code.
- Favorable conditions for owners - cooperation with an acquiring bank provides an opportunity to become a participant in preferential programs.
- Security for outlets - when installing a special terminal, the possibility of obtaining counterfeit notes is excluded.
Not so much, but acquiring has its own disadvantages:
- Problems in the terminal.
- The need to always remember the pin-code, without which it is impossible to purchase.
- Inability to shop in places where equipment is not installed.
Acquiring - Types
It is customary to distinguish such types of acquiring:
- Trading is a service that banks provide to retail outlets. With its help, each cardholder can pay not banknotes, but a bank card. It is convenient both for consumers and for trade organizations.
- Internet acquiring has much in common with the trade, but there are no contacts between the seller and the buyer, since all purchases are made on the Internet.
- Mobile - is carried out by means of a mobile phone. Thanks to him, you can pay for purchases and services without ever leaving the car.
What is Internet Acquiring?
For a modern person, online shopping has become familiar, as it is really very convenient. To order a product or service, there is no need to go out and waste your time searching for the necessary things. Everything can be done in a relaxed home atmosphere with a cup of aromatic coffee. Just a couple of mouse clicks, and the order is done. Internet-acquiring is a non-cash payment where there is no relationship between the seller and the buyers.
Trade acquiring - what is it?
For many modern people it has become commonplace to pay in stores with a bank card. Trade acquiring is a service of the acquiring bank of the trade organization, thanks to which the trader has the opportunity to accept customer cards as a payment for certain goods and services. That is, such a system where the customer contacts the seller and at the same time pays for his own card is called trading acquiring.
Mobile acquiring - what is it?
An excellent alternative to the traditional terminal for non-cash settlement is a mobile POS terminal. With the help of this device it is customary to carry out mobile acquiring. This terminal is a card reader that connects to a smartphone with an installed application. It allows you to work with large payment systems - Visa, MasterCard. Such non-cash payment has many advantages:
- mobility of operation;
- 24-hour access to your own bank accounts;
- affordable device price;
- security of non-cash settlements.
How to connect acquiring?
To connect acquiring, you need to conclude an agreement with a bank that can provide such a service. A financial institution will connect the outlet to known payment systems worldwide. For the services provided, the bank will take a commission, which will decrease depending on the company's monthly cash turnover. At the same time, financial institutions help employees of trade organizations to master the system of cashless settlement. Banks provide consumables for checks and help to master all the subtleties of the process of electronic payments.
Learn the rules of acquiring and connect the service can and the owners of online stores. To do this, you also need to select a bank and conclude an agreement with it. Then it will be possible to charge the courier who delivers goods to receive payment using special equipment for acquiring, or customers will be able to pay by means of a special web interface. Some banks do not charge a commission for the first months of using the service.
Earnings earnings
Cashless settlement is very convenient not only for modern consumers, but also for trade organizations. Acquiring services help to increase sales by twenty, and in some cases by thirty percent. The psychological factor plays an important role here, because a person calculates a card and he does not have to count bills and save. This is especially true for paying for goods and services on the Internet, where there is no such thing as cash. Thanks to such virtual calculations, sales of goods and services are increasing.
How to increase the turnover by acquiring?
There are ways in which the acquiring system can increase the speed:
- Gifts and promotions are a marketing move that consists in gifts or draws of presents for cardholders.
- Discount cards - some trade organizations use their own cards with discounts.
- Social advertising payment by bank cards.
- Separation of points of sale - in one of the points there is a possibility to pay in cash, and in another one you can pay only by bank cards.
- Carrying out joint actions with the bank.
Types of fraud in acquiring
It is much easier to prevent the problem, rather than then to look for ways to solve it. Employees of banks do their utmost to ensure that non-cash payments are safe and convenient for both cardholders and trade organizations. However, scammers sometimes manage to commit fraud and use the features of acquiring for their own purposes. There are such types of fraud in acquiring:
- Theft of the pin code . There are cases when a letter came to the cardholder's post with a link to the bank's website. Passing by this link, a person found himself on a fake copy of the bank's website and entered his PIN code into the special field, which was "read" and later used to steal money.
- Call from the "representative" of the bank . In such telephone conversations, the card owner may be interested in the pin-code of the card or the answer to a secret question. Thanks to this information, scammers can access the funds.