To open your beauty salon is a business that many women dream about . It would seem that beauty is a product that will always be in demand. It is only necessary to find a suitable room, to make repairs, and there are masters and customers. But what about those nice, but empty salons that are found in every district? Why one can go without a record, and in others need to call a month before the proposed visit? In other words, what determines the success of the beauty salon, and how to properly open your salon or hairdresser, so as not to be left at a loss? You will learn about this from today's article.
Should I open a beauty salon?
Despite the fact that hairdressers grow like mushrooms after the rain, with the right approach, the salon can become a lucrative and pleasant business. According to experts, the trend of active investment of money in the beauty industry will last for another 5-6 years. In the future, the business will move to another level, it will be very hard for the newcomer to get involved.
The first question that usually arises after the idea of opening a beauty salon comes to mind - how much it can cost. Let's count:
- rent of premises and (if necessary) repairs;
- registration, obtaining a license for medical services (if you are just opening a hairdresser, then a certificate of service quality is sufficient);
- certificates from SES and firefighters;
- purchase of necessary equipment and its installation;
- purchase of inventory and other consumables;
- contracts for the disposal of garbage, which can not be disposed of in the usual way: hair, needles, syringes, and lamps for the solarium;
- wages (including security and cleaning of the premises);
- advertising.
When calculating expenses, consider that even a competently open salon will not bring profit from the first months. You need to have a certain stock, not counting money, but laying about a year on the payback of a new business. It is profitable to open a beauty salon depends only on how responsible you will come to this issue.
What you need to think about to open a beauty salon?
1. The first thing you need to decide and what to build off in the future, this is who and, most importantly, why will be the client of your salon . To do this, you need to conduct a detailed market research in the area where you plan to open the institution. It is important to consider the number of potential customers, their solvency and interest in visiting your showroom. When drafting a business plan (before opening a beauty salon) you need to lay a net profit, ideally at least 30% from each service. It is important that your future clients can pay their visits.
In addition, analyze the number of salons that have already managed to settle in the vicinity of the selected location. And think about what a flavor you can offer.
2. Look for a suitable room . Here, many people have a question: is it worth taking a room with a repair, especially if you are going to open a beauty salon from scratch. Many professionals recommend thinking about the following things:
- Firstly, most likely, the room has already been used, as a salon. And business has faded in this place. It is possible that due to the wrong location or other pitfalls;
- you risk acquiring an "outdated model", and the cost of conversion may well exceed the cost of repairs. Moreover, the main thing in any salon is comfort and cleanliness. To achieve this, you do not need to spend fabulous amounts;
- most likely, you will lose those customers who for some reason were dissatisfied with the quality of service in the past salon. But regular customers will also come to your favorite place after reincarnation.
Here it is necessary to raise the issue for those who decide to open a beauty salon for a franchise. The advantages are quite obvious: you buy a ready-made brand that has already proved itself in the beauty services market, the franchise company will provide the necessary equipment, as well as the interior design, in addition, the costs for the advertising company can be practically zero. A significant drawback of this option is the lack of freedom of creativity. Under the contract, you will be required to follow the company's policy. In addition, the cost of the franchise is quite high.
3. The next step is equipment . If you are not sure about the relevance of some services, some equipment can be rented. Buy cheap devices are not worth it, since customers, for the most part, today are quite sophisticated and are able to compare the provided
4. And, finally, one of the main points is the search for employees . You should understand that it is to them that future customers will be recorded or not recorded. Since it is convenient for people to undergo a complex of services in one place, it is extremely important that every professional workplace has their own business. The personnel flow is a normal process, but try to keep interest in cooperation with good masters.
And remember that the beauty industry is a place of constant self-improvement. You will grow with your child and bring joy to people.