In the fashion industry, it's unsettled. This area was covered by the fever of the change of creative directors. Only in the last year the fashion houses of Saint Laurent, Dior and Lanvin announced that they will have personnel changes. By the way, the brand Dior has not yet found a replacement for Raf Sims, who left the post of creative leader back in 2015.
Diane von Furstenberg lured Saunders from Dior
For several months, as the press repeatedly rumors that talented fashion designer Jonathan Saunders will work as a reactive director of Dior, there was a time, but there was no confirmation of this. The Scotsman's intentions that he would still work with someone became obvious when Jonathan closed his trademark, despite the fact that the brand had commercial success. In addition, during its existence, the Saunders company acquired a number of star clients, and investment proposals began to come in much more than at the very beginning. However, all this did not stop Jonathan from making a fateful decision: to become creative director of the brand Diane von Furstenberg. As reported in the social networks of the fashion designer, all this time there were quite difficult negotiations and, finally, in mid-May he signed a contract.
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Diana von Funsterberg commented on her choice
Immediately after this message fans saw on the website of the company Diane von Furstenberg a note from the owner of the brand. "Dear friends, I'm glad to inform you that our team is replenished with another very talented fashion designer. Jonathan Saunders joins the post of creative director, many of you are familiar with creativity. His passion for bright fabrics and interesting prints make his work unforgettable, and his quality of "making a woman more beautiful" is what we lack in Diane von Furstenberg. I thought for a long time and came to the conclusion that I better not find a fashion designer. I'm looking forward to when he manifests himself as a creative director and leads our team forward, "wrote the legendary Diana von Funsterberg.
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