The popular 21-year-old American model Kendall Jenner was again in the center of an advertising scandal. This time it's not about introducing a new product of a famous brand, as it was a month ago with Pepsi, but advertising a new music festival Fyre Fest, which was to be held in late April in the Bahamas.
Beautiful advertising was believed by many
About a month ago on the Internet there was a video with the stars of the podium, which float in the transparent water of the ocean, ride on a luxurious yacht, have fun at a concert under incendiary rhythms and are simply fooling around. The main characters of the promotional video were Bella Hadid, Kendall Jenner, Emily Ratajkovski, Haley Baldwin and others. Who after this does not want to attend the festival? And there were plenty of people who wanted to, indeed, found it.
In a matter of days, the lion's share of tickets was sold out, which, incidentally, cost $ 2,000. However, this was not enough for organizers, rapper Ja Rul and businessman Billy McFarland, and they decided to conduct another advertising campaign on the Internet. As a prefix for the festival Fyre Fest were the famous models. So, for example, Kendall Jenner began to advertise the event on her page in Instagram. The girl strongly encouraged the fans to visit Fyre Fest, telling that it would be a grand show. She promised that rapper Tyga, performers of Vlink 182, Pusha T. and many others will perform before all gathered. In addition, for 2000 dollars the organizers in the person of Jenner promised good three meals a day and accommodation on the territory of the island, where the event will take place.
In addition, there was another highlight at the festival: all those who wished for an additional $ 400,000 were offered a private dinner with the very models that were actively posing for the lenses of the commercial, as well as the stars performing at the festival. As a result, all tickets were sold out, and Kendall received a bonus of $ 250,000.
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Organizers have deceived the fans
Yesterday it became known that on the island, where the festival was to come tourists. Their shock from what they saw, people captured on cameras, and pictures posted on the Internet. It turned out that there will be no event. The zone, which was to serve as a platform for a grand event, is filled with unpacked building materials. As for food, the visitors were given plastic sundries, in which lay a green salad, 2 slices of bread and as much cheese. After all what they saw, the carriers who brought the people had no choice but to load the unfortunates into the plane and take them back to the landing site.
After all this, an enormous scandal broke out on the Internet, which resulted in a greater degree in the models that promote the event. Here are the messages you could find on social networks: "I'm just shocked. We were deceived by all. Return the money! On the models I will sue, because it is they who are to blame for the fact that I bought these tickets. I just believed them, "" I do not understand how it was possible to crank such a scam? Yes, Jenner and Hadid also appeared in the commercial. This is a complete disgrace and failure "," I demand that I get money for the ticket and compensate for the moral damage. Because of this festival, I suffered a lot of urgent matters and as a result received nothing. Hadid and Ratjakovski disappointed completely, "and so on.
While it is not known what caused such a huge failure, however, it seems that the organizers do not rush money for tickets. Today it became known that Rulu and McFarland persuade the victims to file suits in court, and wait for the next year and visit Fyre Fest-2018 with tickets that they have now in their hands.