Many mothers during the stories about the behavior of their child note that the cartoons or fairy tales of the baby are much less interested in than the advertising. Indeed, the child can completely ignore the TV until the next movie begins. The Croche looks at the screen with enchantment and smiles, can laugh or laugh. Older children do not learn poetry poorly, but they immediately remember the pronunciation of advertising.
Why do children so easily "peck" on advertising?
Even we, adults, after the advice of a friend or a good convincing roller will buy only a fashionable detergent or high-quality toothpaste. We do not even think about why we take this or that product, although in practice it does not always justify itself. The point here is especially the perception of the brain by information. We perceive it and at the same time check for certainty. That is why any "research", non-existent facts help us to believe.
Everything is much easier with children. They just react to the picture or movement, sound or emotion from the screen. The child "pecks" on a song and immediately remembers it. Did you notice that all the slogans and rhymes in the videos are short and very simple? As a result, the brain does not need to think and process information, it is served in a ready-made form for consumption.
All the videos are made in such a way that the picture is constantly changing and the child can switch. As you know, children can not concentrate a lot of attention on one object, this is successfully used by advertisers. For older children, the information appears a little differently. Approximately at the beginning of schooling the child begins social adaptation and fit into the team for him is very important. This is successfully played by advertising companies, selling a fashion doll that all "cool girls" have.
No less fertile soil is the consciousness of adolescents. Fashion brands at every step emphasize that only in their sneakers, shirts, jackets or backpacks you will really look cool. Everyone knows that this age is very unstable and is often the beginning of the formation of complexes. Well, how can you not buy fashion perfumes, if they already have a girlfriend and like all boys? This applies to fashionable gadgets and clothes.
How does it look in practice?
After reading, you almost certainly decided that the TV for crumbs is now taboo. Unfortunately, in this way the problem can not be solved. We will have to prepare for a rather long struggle with the consequences. Up to three years, try not to turn on the TV for the child. And if advertising begins, it's better to turn off the sound or switch the channel so that the baby begins to perceive it as something completely unimportant and uninteresting.
To get started, we will know the "enemy in person" and outline the range of possible reactions of children of different ages.
- Young children in the store are likely to beg you to buy one or a chocolate bar, a doll or another unnecessary thing. If the crumb at this age, when you can agree and explain, before going to the store, always write together the list of necessary and agree on what "bonuses" you can afford.
- For children of school age it is better to use other methods. They are already able to understand more and about the harm of advertising beer, vodka or cigarettes can only guess. In this case, viewing
should be only joint, and all purchases are agreed on the home council. - With teenagers, the matter is much more complicated. Here it is better to go the way, the more cunning. As a rule, all teenagers consider themselves old enough. Try to talk to them on the same level. Do not need to promise something, and therefore ignore your promise. Discuss your financial costs for a month and decide what you can afford. And all fashion perfumes or blouses try to buy together, the idol for your child should be you, not the hero from the screen.