Beautiful photos and commercials of food are not only graphic programs, but also various tricks of photographers. Now we will open the veil of secrecy for you and tell you about some tricks.
It is difficult to imagine something more appetizing than food in advertising: a beautiful fried chicken, a shiny strawberry, a foamy beer and so on. You noticed that in real life it's almost impossible to meet, and the secret is simple enough - food food is used to be used by food stylists. We will reveal to you their several secrets.
1. Artificial steam for appetite
In many advertisements you can see delicious dishes, of which steam comes. Many will be surprised, but in most cases they are not even hot. There are several photographers' tricks, with the exception of photoshop, which are used to create an artificial pair. To make the food "smoke", you can walk a couple of times over it with a steamer. For small products, for example, baked potatoes, cotton balls are usually used, which are wetted in water, heated in a microwave, and then put on food. Heated cotton wool will give off steam for a few minutes, which is quite enough for the necessary frames. Some photographers have special devices that simulate steam. It is useful in case of long filming.
2. Exotics with cunning
In bars, multi-layered cocktails are made in front of the client, and they are quickly drunk. Another thing - shooting commercials, because you need to shoot the material, while not losing the presentable kind of drinks, that is, not allowing them to mix. Few people guess that for advertising do not use alcohol, and make cocktails made of jelly.
3. There is no harm
One of the most popular is advertising mayonnaise. Many people know that this is the most harmful sauce, but photographers make it even more dangerous. Mayonnaise in the frame looks unpresentable, so lime is added to it, due to which it becomes lighter and flows better.
4. Dazzling artificial shine
How to emphasize the beauty of fruit in advertising? Make them shiny. With this task helps to cope with a special spray, which is used for furniture and other items. If you can not get such a special tool, food stylists use hairspray.
5. Temperature does not matter
Even at room temperature, ice begins to melt and loses its presentable appearance. What can I say about shooting under lighting fixtures or finding ice in the water. Given this problem, photographers never use real ice for filming, because there are special identical exteriors of acrylic.
6. Unpleasant exposure
Many will agree that seeing the advertising of coffee, where a beautiful drink separates aromatic steam, there is a desire to go and make a cup. In fact, the drink in the frame has nothing to do with real coffee. To prevent the formation of oily stains on the surface, a colored vegetable oil is poured into the cups. Actors, too, can not drink coffee all day, so they pour "Cola" without gas. As for the pair, it is in most cases dorisovyvaetsya in Photoshop.
7. Such a syrup nobody would have dared to try
To make the pancakes beautiful and mouth-watering, fruits are used for decor and, of course, syrup. The natural product quickly spreads and absorbs, so there is usually no time left for beautiful shots. The output was found unexpectedly. So, the external identity and necessary properties were identified (just imagine!) In engine oil. There is another food feature for food stylists: pancakes are covered abundantly with a water-repellent spray for shoes, so that the syrup is not absorbed.
8. You just want to quench your thirst
In advertising, drinks always look chilled, as evidenced by the beautiful sweat on the glass. Get it is not easy, and now you will learn the main secret. First, you need to use a warm drink, yes, yes, however strange it may seem. Secondly, the glass is first lubricated with a matting cream, and then it is sprayed with a product consisting of 80% glycerin and 20% water.
9. Blue, blue frost
For shooting different drinks, for example, vodka, a bottle in advertising is often presented with a beautiful frost bloom. It is clear that this frost does not last long, therefore it is made artificially using hair spray and salt.
10. Painted burger cutlets
According to statistics, many people went to fast food establishments to try the delicious burger, which they saw in advertising on TV or on leaflets. As an example, you can bring the most popular McDonald's. Have you seen their incredible advertisements and compared them to real food?
The work of stylists is enormous, for example, for a successful frame, raw cutlets are used, which are fried only a couple of seconds, so that they remain large and juicy. To add credibility, a shoe cream is used for color. Beautiful stripes from the grill or draw, or they make red-hot skewers. Few people would have such a burger caused an appetite.
11. Mandatory manual modeling
To make a beautiful advertising pelmeni, you have to suffer. It is clear that they mold by hand, given a number of features. Meat is not used in cooking, as it radiates through the dough and creates ugly stains. For advertising, dumplings are made from dough and salt, which makes the color so beautiful.
12. Two-level soup
It is easy to notice, pouring soup on a plate, that all the ingredients "drown" and are on the bottom of the plate. In advertising, this is unacceptable, so use an unusual substrate. First, a layer of transparent jelly is created at the bottom, and then broth or tinted water is poured and a beautiful composition made of vegetables and other soup ingredients is obtained.
13. An unusual method of preserving freshness
Photos of seafood always look beautiful, but they have a significant minus - they dry up quickly, and this defect has to be fought. Shrimps and other seafood photographers keep fresh with a mixture of plain water and glycerin. Here such here a secret.
14. This is not the Leaning Tower of Pisa
Here sometimes you look at multi-storey sandwiches in advertising and you think, how they keep in air? For such a turret you need a support, which is usually placed behind and supports the created structure of such a sandwich. To create a design using different elements: adhesive tape, cardboard, toothpicks and so on.
15. Eternal Bubbles
The bubbles of carbon dioxide that are in the lemonade and other similar drinks, very quickly weathered. There is a trick that allows them to be returned again: an antacid is added to the drink, which will provoke a chemical reaction of neutralization.
16. Chinese noodles in advertising sweet
Chinese cuisine is becoming very popular, and advertising of national noodles is common everywhere. Everyone knows that it is prepared very quickly, but also when interacting with air it dries and loses its presentable appearance. In order to prevent the problem, photographers use glucose syrup, which is poured on Chinese noodles.
17. Would you try the potato ice cream?
Like ice, ice cream due to lighting equipment during the shooting begins to quickly melt and lose its shape and attractive appearance. It is clear that beautiful shots will not work, and here the mashed potatoes will suddenly come to the rescue. Surprised, is not it? It if necessary, color and give the desired shape. In addition, instead of the usual ice cream, a mixture of flour and vanilla cream can be used.
18. Outward resemblance solves a lot
Favorite breakfast of a huge number of people - flakes with milk, but this product quickly soaks and falls to the bottom of the plate. You will be surprised when you find out how photographers cope with this problem: instead of milk, ... PVA glue is used.
19. Unexpected layer for cakes
In order for cakes to look attractive, and the cakes are not soaked from impregnation and cream, they simply do not use. Just imagine, beautiful promotional desserts are sandwiched with cardboard and fastened with toothpicks. By the way, these same tricks are used to advertise sandwiches and burgers, remember?
20. This is an unexpected replacement
A product that quickly loses its external appearance is whipped cream. If you want to advertise desserts, then they do not use them at all, replacing (you will not believe!) With a shaving cream that perfectly holds the shape.
21. Appetizing chicken - yum-yum
Golden crust, juicy meat - how delicious! Especially when you look in advertising. In real life, everything is different: the crust burns, the meat decreases in volume, and the dish turns out not so appetizing. In the arsenal of photographers there are tricks how to make a chicken perfect. Firstly, the bird is not cooked, but simply roast the skin using a building hair dryer. As a result, meat is not cooked, and the crust looks appetizing. Secondly, the chicken is tinted, for example, using liquid smoke. Third, to ensure that the breast remains lush, a mashed potato is pumped into it with a syringe.
22. Non-real foamy drink
Many men are surprised why the foam in beer quickly settles down or is completely absent, and in advertising - all the way around. Here is a simple secret: add to the beer (prepare to be surprised), liquid soap. After stirring, a stable foam forms, which looks natural and holds for a long time. This trick is used during the shooting of milk, coffee and other similar drinks.
23. What do sauces and candles have in common?
To make sauces look attractive in advertising, they are often tinted. To do this, the dye is first diluted with alcohol, and then added to sauces. Food stylists use molten wax to give a lot of flavor.