Every step we take is the result of motivation. Outside the window it's raining, the weather is ugly and, as they say, a good owner and the dog will not let go of walks. But you get up and go to the store, or do not go - it all depends on how much you need what is in the store. That is, how much stronger is your motivation , weather conditions.
There are three types of motivation:
- material;
- moral;
- administrative.
The goal of any kind of motivation is to create conditions for greater earnings, so that the work at the same time brings more pleasure.
Let's be honest, the material kind of motivation is the most effective and fastest way to get a person to work.
Factors of material motivation
Material motivation is realized in several ways:
- the system of remuneration of labor (the ratio of the contribution to labor and the money received);
- system of accounting for productivity (how much will change your salary if you increase productivity);
- possibility to realize the received means (that you can buy for the received compensation);
- additional motivation (payment of transportation costs, subsidy for meals, paid by the company medical services, issue of branded cards with discounts in sports clubs, etc.).
In addition to material, effective, moral motivation is also considered. That is, if the material motivation can be characterized as: "you work better - you get more", then moral motivation is: "you work better - you achieve success, become an example for imitation, authority, leader."
One company came up with the next kind of moral motivation. An employee who has achieved special success at his workplace, gets his office and the opportunity to personally choose a secretary. All this - without promotion and increase in salary. It turns out that this has become a huge stimulus for many "hard workers".
Examples of material motivation
The easiest way to deal with the material motivation of employees on the basis of finished work. At every post there is at least one indicator of effectiveness. For sellers - this is the volume of sales, for manufacturers - the volume of production, its cheaper and higher quality.
Here are examples of the most common methods of material motivation in the field of sales.
So, the seller on the average for a month sells 40-60 units of the goods, the premium for each sold unit - 1 cu Hence, his monthly premium is 40-60 cu.
But, he did a miracle and sold not 60, but 70 units. As a result, he will receive not the usual 60, but as much as $ 70. Will there be a difference of 10 cu. especially to stimulate it to work with extra efforts next month? Hardly.
The second option. Since the average sales volume is 50 units, the head sets the bar for a monthly sale of 50 units. Only he will receive this threshold by 1 cu. for each unit. So if he sells 49, he will not get anything. In such a case, the worker will go out of his way to get the plan across. Overfulfil it has no sense and moral strength, because as a result, you get the same 1 cu for a unit.
The third option is the choice of wise superiors. If the seller sells 50 units - he receives 1 cu per piece, if the same 70 - to 1.5 cu. for a unit. So, he has two options: to get 50 cu. or 105 - the difference is palpable.
As a result, management achieves that one seller works for two.
In addition, it is necessary to apply material methods of motivation
All this works great, but still, there remains a little room for moral motivation of work.
A good job is not where you pay a lot, but where you get pleasure from work. Moral motivation is much more complicated, material, because here there is a tangle of ambitions, healthy competition between employees, career opportunities , praise of the leader, recognition among colleagues.